Head of Growth

We are on a mission to reconnect people into nature and their natural potential.

Starting with feet...

Here at Vivobarefoot, we’re recruiting a Head of Growth to help shape the next phase of our digital growth. This is a newly created role with real scope, a chance to define how paid media shows up for the brand and build a modern acquisition engine across paid social, search and affiliates.

You’ll drive new customer growth in a way that’s thoughtful and commercially grounded, using insight, strong measurement and a clear view of incrementality to guide decisions. It’s an opportunity to make a meaningful impact not just scaling channels, but shaping how growth works at Vivobarefoot.

WHERE YOU’LL PLAY

As our Head of Growth, you’ll shape how paid media supports sustainable growth for Vivobarefoot. You’ll be clear on the role paid plays alongside brand, community and organic bringing new people into the brand while building long‑term value. You’ll own significant budgets and make calls on where to invest, working closely with ecommerce and commercial finance to align on contribution and profitability.

You’ll set the direction for our paid channels across social, search and affiliates focusing on what genuinely drives growth rather than chasing platform metrics. That means strong fundamentals, smart testing, and a clear view on measurement and incrementality to guide better decisions.

You’ll connect the dots between creative, storytelling and onsite experience, helping turn paid media into a joined‑up, effective growth engine.

ALL ABOUT YOU

• Proven experience leading performance marketing in a DTC or ecommerce business, with responsibility for meaningful revenue contribution

• Demonstrated ownership of significant paid media budgets {£1m+ p/month] across paid social and search, with a track record of driving efficient, scalable growth

• Experience managing and developing teams across key channels (paid social, PPC, affiliates), creating clear structure and accountability

• Strong understanding of the full acquisition funnel, from creative and targeting through to onsite conversion and trading performance

• Deep familiarity with modern attribution and measurement approaches, including the limitations of platform-reported data

• Experience implementing or working with incrementality testing, MMM, or other advanced measurement frameworks

• Strong commercial acumen, with the ability to manage to contribution, margin, and long-term customer value

OUR EPIC BENEFITS

• 25-day holiday allowance (pro rata), 4 additional days each year to volunteer, to get outdoors or focus on your wellbeing, and a day off for your birthday

• Private Medical Health care, including mental health, dental and eye care

• Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health

• Free seasonal Vivo footwear and discounts for you, your friends & family

• Pension matched to 5%

• Vivo Gatherings to celebrate the equinox and solstice, connecting and reflecting in nature

• Generous parental leave

• Death in Service up to 6 times your salary

• Group income protection insurance

• Long service awards

• Car salary sacrifice scheme

• Cycle to work scheme

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you