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Join Vivobarefoot in their mission to optimise human and planetary health as a Lifecycle & Journey Specialist.
Overview
Salary
No salary declared 😔
Location
Bristol, UK - Hybrid
Expires
Expires at anytime
Organisation summary
Vivobarefoot is dedicated to reshaping harmful, sedentary lifestyles affecting humanity and the environment. They provide an exciting opportunity to play a vital role in improving clients' interactions and increasing customer retention and value.
Role Summary
- Handle the execution and optimization of lifecycle communications across CRM channels.
- Develop and manage automated flows for crucial lifecycle stages.
- Design and execute A/B tests to enhance lifecycle performance.
- Collaborate with Head of CX to convert customer insights into valuable lifecycle improvements.
Role Requirements
- 3+ years of experience in CRM and retention within a data-driven organization.
- Hands-on experience with ESPs and CRM tools.
- Deep understanding of email marketing best practices including GDPR and e-privacy laws.
- Excellent communication skills and experience in stakeholder engagement.
Application Process Details
- Competitive benefits including holiday allowance, private medical healthcare, 'Livebarefoot Pot', free seasonal Vivo footwear, and pension.
Vivobarefoot is on a mission to change the toxic, sedentary lifestyles that are harming humans and the planet. We are seeking a Lifecycle & Journey Specialist to enhance how we engage with customers throughout their lifecycle, aiming to improve retention, extend customer lifetime value, and ensure every interaction is relevant, timely, and valuable.
THE ROLE: You will be responsible for the execution and optimization of lifecycle communications across CRM channels such as email, SMS, and in-app, and referral. This includes developing and maintaining automated flows across key lifecycle stages like onboarding, post-purchase, and re-engagement. Your role will also involve owning and optimizing a small number of high-impact customer journeys, identifying friction points, and implementing improvements through CRM activity.
You will design and run A/B tests across messaging, timing, channel mix, and personalization to continuously improve lifecycle performance. Additionally, you will support the development of more advanced segmentation and personalization strategies.
Collaboration with the Head of CX to translate Voice of Customer insights into actionable lifecycle improvements is crucial. You will use data from CRM, customer service, reviews, and behavioral analytics to identify and address customer pain points, ensuring CRM activity aligns with the broader customer experience strategy.
JOB REQUIREMENTS: - 3+ years’ experience in CRM and retention within a high growth and data-driven organization. - Hands-on experience with Email Service Providers (ESPs) and other CRM tools. - Experience in customer data and segmentation, working with design and copywriting teams, and direct collaboration with web developers and/or data engineers on CRM projects. - Strong understanding of email marketing best practices including GDPR and e-privacy laws. - Excellent communication skills and experience in stakeholder engagement.
BENEFITS: - 25-day holiday allowance (pro rata), plus additional days for volunteering, outdoor activities, or focusing on wellbeing, and a birthday off. - Private Medical Health care, including mental health, dental, and eye care. - Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot and boost your natural health. - Free seasonal Vivo footwear and discounts for friends & family. - Pension matched to 5%. - Vivo Gatherings to celebrate the equinox and solstice. - Generous parental leave, Death in Service up to 6 times your salary, Group income protection insurance, Car salary sacrifice scheme, Cycle to work scheme.
