Direct Marketing Officer (Individual Giving)

We are looking for a Direct Marketing Officer to join our growing Individual Giving team at Samaritans. This role will assist in the creation, management and implementation of key campaigns and projects to recruit and retain supporters maximising loyalty and lifetime value. A valued member of the team – you’ll also contribute to individual giving projects while supporting larger, strategic initiatives led by the 2 x Senior Direct Marketing Officers in the team. This is a brilliant time to join the IG team at Samaritans as we continue to drive forwards our ambitious plans to enable us to be there for all those who need us. We’re progressing some exciting new projects and you’ll have the opportunity to develop a variety of skills and knowledge. We are a supportive, creative, and ambitious team. We empower each other to achieve great things, and we’d love to have you join Samaritans and help us continue to succeed. You’ll manage a portfolio of business-as-usual (BAU) campaigns while supporting wider strategic activity, helping to maximise supporter lifetime value and grow income. This is an exciting opportunity to work across a variety of channels and collaborate with teams and agencies to deliver impactful campaigns. Deliver end-to-end individual giving campaigns across channels such as direct mail, email, telemarketing, DRTV, face-to-face and digital acquisition (PPC and meta). Plan, execute and optimise campaigns, including segmentation, creative development, production and analysis. Monitor performance and produce regular reporting, ensuring campaigns meet income and budget targets. Work with internal teams and external agencies to deliver high-quality, compliant campaigns. Support donor stewardship by ensuring timely and effective supporter thanking. Contribute to campaign reviews and continuous improvement. Help develop long-term strategies for individual giving and supporter growth. Manage suppliers and agencies to ensure delivery on time and within budget.