Commercial Director

The role is accountable to the Chief Revenue Officer for growing and diversifying the revenues of the ECB via brand partnerships, licensing and other integrated business development programmes across England Cricket (women, men and disability), The Vitality T20 Blast, The Hundred, the County Championship, other domestic cricket and the recreational game. The role will also lead on overseeing partnership management and operations across events and matches, supporting commercial frameworks with players and agencies. The ‘day-to-day’ of the role includes overseeing sales, renewals, relationship management, servicing and partnership operations of brands/partners, agency and supplier management, venue management PCA & TEPP management, licensing, budget ownership. The role also needs to lead across strategy, influence and/or support execution of development and commercialisation of the brand of women’s cricket/ England Women, development of digital, data and tech architecture that can lead to monetisation, campaigns, content and programmes that can integrate a brand authentically and editorially. The successful applicant will have strategic vision and negotiating skills with a sound knowledge and understanding of the commercialisation of sport, domestically and internationally. A track record of success in sports sponsorship and a strong understanding of the end-to-end process – from packaging through to relationship management – is essential. A broad understanding of the sports commercialisation model across media rights, digital, data, content and technology, and how this interacts with brands, is desirable. The successful candidate will demonstrate an excellent ability to devise, develop and deliver sponsorship packages and brand partnerships; to explore, evaluate and execute new revenue opportunities; and to manage processes and people, including engagement with a complex, matrixed stakeholder environment. The role will work closely with the ECB’s Marketing Director, Digital, Data and Technology Director, Senior Media Rights Manager, The Hundred Growth Director and Head of Content to ensure strategic alignment across the related activities of fan acquisition, engagement and monetization across cricket.