Digital Communications Manager

Working as the Digital Communications Manager, reporting to the Senior Communications and Marketing Manager, your main responsibilities will include: 

Social media: 

• Lead the team in the use of social media to increase brand awareness and impact; generate innovative approaches. 
• Oversee Communications Officers to monitor, manage, create and schedule content on our social media accounts, tailoring content to different channels and audiences.  
• Establish systems for monitoring and evaluating key performance indicators and delivering to time and budget. 
• Manage paid advertising strategy on social media, overseeing relationship with external agencies. 

Website: 

• Work with developers to maintain and update website CMS alongside Operations team, support the team in creating news and blog content and help upskill colleagues to create content for the website. 
• Support on development of a members’ dashboard area to improve processes and enhance the accreditation experience. 
• Use insights and analytics to monitor the success of the website e.g. Google Analytics. 

Materials development and dissemination: 

• Ensure all work is completed within brand guidelines. 
• Roll-out a content strategy to support the digital communications and marketing strategy, taking responsibility for resourcing the workplan for the wider team and contractors. 
• Manage our newsletter and mailing lists with Living Wage Employers; looking for opportunities to improve content and impact.  
• Basic design and video-editing support of communications and marketing collateral. 
• Support the wider team and employers with ad-hoc marketing requests and digital materials to support their work plans. 

Situational awareness and research: 

• Lead the team in conducting stakeholder analysis; identifying and segmenting audiences and their positions and interests. 
• Confident to test and learn from new digital and marketing approaches. 
• Identify new ways to communicate effectively with our internal employer network, by building understanding of our key audiences and employer journey.  

Strategy development:  

• Participate in development of the communications strategy, contributing tactical and creative ideas around implementation, ensuring it is integrated with wider communications and campaigns strategies. 
• Shape digital engagement and marketing strategy, ensuring that plans deliver against the influencing goals; evaluating effectiveness of the strategy and adjusting as required. 
• Work with wider teams to support the development of tailored digital communications strategies 
• Manage limited budgets for the digital growth strategy. 

Reputational and risk management: 

• Appropriately manage and mitigate risk on our digital channels; developing processes and messaging when necessary.  
• Demonstrate awareness of potential reputational risks and proactively develops appropriate protocol and messages, including expected professional fundraising standards. 
• Effectively represents the organisation with senior stakeholders 

External relationships: 

• Collaborate with Living Wage Employers and supporters to create engaging content and further Living Wage visibility online.  
• Manage external relationships with agencies, designers and other contractors to resource digital communications work, ensuring quality and brand consistency. 

Campaigns and events management:  

• Develop creative digital marketing campaigns that promote our brand and further engagement objectives. 
• Create a digital strategy for Living Wage Week, including creation of the employer digital pack, overseeing delivery by Communications Officers.  
• Provide digital support and advice for organisational campaign and event priorities.  
• Establish systems for monitoring and evaluating key performance indicators and delivering to time and budget. 

Internal comms and knowledge management: 

• Identify gaps in our internal knowledge management in digital practices and strengthen these with clear processes and documents to drive best practice amongst wider team. 
• Provide digital support and advice to colleagues across numerous projects; this might include trainings on the use of digital platforms and trends, in order to build internal capacity and best support their work. 
• Act as a brand ambassador for the whole organisation. 

Internal relationships:  

• Line management of the Communications Officer. 
• Provide leadership on our digital engagement, ensuring colleagues feel supported, developed and valued 
• Ability to manage or coordinate staff across the organisation. 
• Ensure the work produced across the team is of high quality and reflective of organisational values. 

Contribute to CUK mission and its strategic objectives: 

• Demonstrate enthusiasm and commitment to the function and the core mission of CUK/ Living Wage Foundation. 
• Reliably implement and participate in the development of cross-organisational policies, procedures, and values in the delivery of work across the communications department. 

Learning, expertise & DEI 

• Keep up to date with comms developments, good practice in third sector etc. 
• Train others with relevant and helpful advice and technical support 
• Proactive in maintaining own wellbeing and supporting direct reports in managing their wellbeing at work 
• Display self-awareness of DEI issues and the impact on direct reports. Act as a role model for DEI awareness and implementation. 
• Be alert to and manage the impact of DEI issues for direct reports and stakeholders.

Person Specification

(D) Desirable, (E) Essential

Experience 

• Background in communications with experience working with digital tools, including analytics tools (E) 
• Experience working with multiple internal project teams (E) 
• Experience managing a team and manage work of others (preferably line management) (E) 
• Expertise managing social media platforms (E) 
• Expertise at managing a website CMS and/or leading on website UX (E) 
• Expertise managing email marketing (E) 
• Experience of working on integrated communication campaigns (D) 
• Proven experience of Paid Media platforms – e.g. Facebook Business Manager, Google Ads (D) 
• Experience of video production and editing (D) 

Key skills and knowledge 

• Wide range of digital skills across marketing and CMS platforms (such as Mailchimp, WordPress, Drupal etc) (E) 
• Proficient in Google Analytics (E) 
• Proficient in content marketing and social media strategies across LinkedIn, Instagram, Facebook (E) 
• Excellent written and verbal communication and ability to tell stories (E) 
• Ability to manage external agencies and stakeholder engagement (E) 
• Excellent organisational skills with the ability to manage and take responsibility for own workload, handle multiple priorities and to work independently (E) 
• Proficient in content marketing and social media strategies (D) 
• Proficient in SEO (D) 
• Strong understanding of brand and design principles (D) 
• An understanding of Citizens UK’s national campaign areas (D) 

Personal qualities & values 

• An enthusiasm for digital communications, coupled with a strong commitment to the mission of the Living Wage Foundation (E) 
• A commitment to the Citizens UK values: Solidarity, Kindness, Courage, Inclusion, Relational. (E) 
• A strong team player, fostering a collaborative and inclusive working environment. (E) 
• Takes accountability (E) 
• Creative and curious (E) 
• Commitment to equality, diversity and inclusion, with an understanding of how to communicate responsibly and ethically about lived experience. (E) 

About the application process

We work within diverse communities bringing people together. In line with our Inclusion value, we would love to see applications from LGBTQIA+ people, people from racialised communities, people living with disabilities and people of faith, all to better represent the communities we work in. We want our employees to have the working conditions that allows them to fully participate, be able to be their best authentic selves and thrive doing so, and we have employee networks to support staff. Even if you don’t quite meet all the required criteria still consider applying, as we invest in our employees and support them to develop the skills and knowledge required to deliver their role.  

For questions and reasonable adjustments regarding your application including information in a different format, or our recruitment process, please email [email removed - click apply for more details].   

Interviews will be held 24/25 June 2026 TBC.