Integrated Marketing Lead, Business Banking

The Integrated Marketing Lead, Business Banking will lead our marketing efforts for Business Banking focusing on our Complex+ Audience across all channels UK and EU, driving the marketing strategy and delivering campaigns that align with Monzo’s business objectives. You will also manage teams to deliver these campaigns where relevant. In this role, you will have the following capabilities: Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for Monzo’s savings, investment & insurance teams that are cohesive and impactful. Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for Monzo’s savings, investment & insurance products, while balancing the overall capacity of Marketing centers of excellence. B2B Excellence: Deep understanding of SMB/micro-business marketing, from acquisition funnels and lifecycle journeys to account-based and content-led strategies. Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective. Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative. Data-Driven Optimization: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization, and refine strategies/portfolios of campaigns.