Digital Advertising Lead

A bit about Forest

We’re Forest. You know, those shared ebikes in London that look like trees. We’re London’s most sustainable shared ebike operator. We bridge the gap between affordability and sustainability, using advertising revenue to offer our users up to 30 free minutes per ride. Our mission is to help cities move greener—and we’re growing fast.

Alongside our mobility platform, we've built Forest Ads, our in-house advertising business. Brands can sponsor rides in exchange for advertising space within the Forest app, helping riders access subsidised travel while connecting advertisers with highly engaged audiences across London. We help advertisers reach people at the right place and time through in-app advertising, first-party audience insights and location-based targeting.

Working at the intersection of mobility, media and technology, we've partnered with brands including Deliveroo, Virgin and Octopus Energy, as well as agency groups such as OMD, Havas and WPP. Our campaigns consistently outperform industry benchmarks, with some delivering results more than 10x above industry averages.

As Forest Ads continues to grow, we're looking for a Digital Advertising Lead to drive revenue, expand agency partnerships and help shape the future of the business.

A bit about the role

This is a senior commercial role responsible for growing Forest's digital advertising business.

You’ll lead agency and direct brand sales, develop strategic partnerships, mentor and develop a growing team of Business Development Executives and SDRs, and personally close high-value opportunities.

You'll also work closely with Product and Technology teams, using customer feedback and market insight to evolve Forest's advertising platform and identify new commercial opportunities.

This role is ideal for someone with strong agency relationships, a proven track record in advertising sales, and the ambition to help shape the future of Forest Ads.

Your key responsibilities include:

Revenue Growth

• Own and deliver digital advertising revenue targets, shaping the commercial strategy for Forest Ads.

• Lead negotiations and close high-value advertising deals

• Own Forest's advertising inventory, yield and monetisation strategy to maximise revenue and campaign performance.

• Maintain accurate forecasting and pipeline reporting to support planning and growth.

Agency & Brand Relationships

• Build and strengthen relationships with media agencies, planners, buyers, and key brand stakeholders.

• Grow Forest's share of agency media budgets and drive advertising revenue.

• Develop strategic partnerships with leading brands and agencies.

• Represent Forest Ads in the market and help establish it as a leading advertising solution in London.

Team Leadership

• Manage and mentor a growing team, currently two team members with plans to expand significantly.

• Create a high-performance, target-driven sales culture.

• Support prospecting, pitching and account growth activities.

• Establish clear processes and performance expectations.

Product & Market Development

• Gather feedback from agencies and advertisers to inform product development and commercial opportunities.

• Work closely with Product and Technology teams to identify improvements and new opportunities.

• Monitor market trends, competitor activity and emerging advertising technologies.

• Track and analyse key performance metrics, identify trends and make data-driven recommendations to improve campaign performance and client outcomes.
  

Who you are:

• 5 - 10 years of experience in digital advertising, media or adtech sales.

• You already have strong relationships across agencies, media buyers and brand marketing teams.

• Experience leading, developing and mentoring sales teams.

• A natural problem solver who takes ownership, is commercially driven and delivers results.

• Comfortable working in a fast-paced environment and motivated by ambitious growth targets.

Bonus but not essential:

• Experience with Google Ad Manager, DV360 and other DSPs and SSPs.

• Experience selling location-based media, retail media, adtech, mobile advertising or out-of-home solutions.

• Experience working in a startup or scale-up environment.

Location

We love spending time in the office together, with 4 days a week in our office and 1 day a week working from home.

If you require a more flexible working arrangement, please still apply! We're happy to discuss it further with you at the interview stage.

What you’ll get in return

🚲 Free Forest bike rides for you and a +1

🌴 25 days holiday pro rata + bank holidays

🩺 Private Medical Insurance & Cashplan

📚 Annual personal development budget

🌯 Free lunch on Fridays

🐣 Enhanced Parental Leave

🥳 Regular Socials

🎈 Birthday off

👶 Childcare salary sacrifice

Equal opportunities

Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment.

If you'd like to share your pronouns, please let us know.

If there's any reasonable adjustments we can include to make our application process easier for you (due to disability, neurodiversity or anything else) please let us know so we can support you.

Want to create a greener future with us? Join us, and Let's reForest the world together!