Senior Events Manager

As the Senior Events Manager for EMEA Regional Marketing, you'll be instrumental in developing and executing our events strategy across EMEA. Working with EMEA Sales, plus the EMEA Marketing & global teams, you’ll ideate, plan and deliver industry leading events that directly drive pipeline and revenue. What You'll Be Doing: Event Management: planning and execution of regional events including our flagship annual customer event and owned events, trade shows, webinars, and other related activities, focusing on creating impactful experiences and generating high-quality leads and account engagement. Centre of excellence: Positioning yourself and your work as a strategic lever for scale. You will diagnose, propose and solve scaling opportunities by way of playbooks, SLAs, enablement. You’ll lead and directly influence behaviours and processes that go beyond the event itself. Pipeline Creation: Drive the generation of a robust pipeline of new logos and expansion opportunities through targeted and innovative events Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and Customer Experience teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market co‑plan quarterly activities, run retrospectives and continuous improvement measures, and ensure follow‑through lead management to opportunity conversion via rigorous post event follow‑up and nurturing. Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans; provide feedback loops on regional messaging and market needs back into global campaign teams - advocating for regional needs and priorities and ensuring alignment with global strategies as well as demonstrating ROI and making trade‑offs that maximize impact across programs and channels. Leverage local partners to run joint events and webinars that influence pipeline and accelerate deals. Performance Metrics and Analysis: Track key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives. Utilize data-driven insights to drive continuous improvement and achieve measurable results. Success in this Role Means: Pipeline and revenue targets are met with conversion improving quarter over quarter Outstanding sales & marketing partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities. The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.