GTM Manager

GTM Manager Department: Outbound (SDR) Employment Type: Full Time Location: Zinc - London Compensation: £62,000 - £76,000 / year Description Zinc is building the infrastructure that makes hiring faster, fairer, and more transparent - and we're growing the sales team to match. This is not a traditional SDR manager role. You'll be stepping into a company that genuinely believes outbound is a craft, and that the best teams in the world are the ones willing to rethink how it's done. We have a GTM engineer embedded in the go-to-market team - a rare thing at our stage. Your mandate is to work in unison with them to design, test, and scale outbound motions that most sales teams haven't even imagined yet. AI-augmented prospecting, automated signal-driven workflows, hyper-personalised sequencing at scale - this is the day-to-day, not the aspiration. Key Responsibilities 🗝️ Lead and develop a team of mid-market outbound SDRs - hiring, coaching, performance management, and career growth. Own the outbound engine, setting pipeline targets, refining ICP, and ensuring the team consistently generates quality opportunities for Account Executives. Partner with our GTM engineer to design and ship new outbound campaigns and workflows - from intent-signal sourcing to AI-assisted personalisation to automated follow-up sequences. Stay ahead of the curve: evaluate new tools and approaches continuously, run experiments, kill what doesn't work, and double down on what does. Set the standard for quality over volume - coaching SDRs to prioritise relevance and insight in every touchpoint rather than spray-and-pray cadences. Report on pipeline health with rigour - track conversion rates at every stage, identify bottlenecks, and present clear recommendations to sales leadership. Work closely with marketing and product to ensure outbound messaging reflects Zinc's positioning and capitalises on product launches and market moments. Skills, Knowledge and Expertise 🚀 We care more about how you think than how long your CV is. That said, you'll need: Proven SDR management experience, ideally in a B2B SaaS or HR-tech environment, where you've built and coached outbound teams before. A genuine curiosity about AI and automation in sales. You don't need to be an engineer, but you need to understand what's possible and be excited to push boundaries. Strong analytical instincts - you run your team on data, not gut feel, and you can translate metrics into clear coaching points and strategic decisions. A player-coach mentality: you're comfortable rolling up your sleeves and writing sequences, researching prospects, or jumping on a coaching call when the team needs it. Excellent communication skills - you write well, give direct feedback, and can present pipeline performance to senior stakeholders with confidence. Mid-market ICP fluency: you understand the buying process at companies with 200–2,000 employees and know how to teach SDRs to navigate it. NICE TO HAVE Experience working alongside or managing a GTM engineering or RevOps function Hands-on familiarity with AI prospecting tools (e.g. Clay, Apollo, Unify, or similar) Background in recruitment-tech, HR-tech, or compliance-adjacent SaaS Experience scaling outbound from a small team to a larger function What we offer 🍉 Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring 50% OTE (Uncapped) 24 days holiday + Bank Holidays + your birthday off 🎉 £1200 annual benefits allowance ( ThanksBen , from month 2) Early finish Fridays (16:00) Yearly company retreat abroad ✈️ 30 days to Work from anywhere 🌍 Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory) Statutory pension with NEST (3% employer, 5% employee) Zinc shares, issued through the EMI Scheme Unlimited access to MoreHappi coaching Company socials, quarterly team socials Free Monday lunches Nursery workplace benefit scheme (Yellownest)  Option to lease an electric car through Electric Car Scheme  Celebrated Zinc anniversaries 🥳