Join Doji and lead the future of AI-driven fashion shopping as our Marketing Lead.
Overview
£80000 - £140000
New York City, New York, United States
Organisation summary Buy or sell your tech on Doji, an online marketplace you can trust. Where refurbished tech comes 52-point checked, with fast delivery and a 12-month warranty.
Role Summary
- Drive user growth and build community as Marketing Lead
- Work directly with founders and creative director to achieve growth goals
- Craft native engagement strategies across various platforms
- Conduct experiments to optimize content formats
- Manage social media presence and content strategy
- Amplify UGC and organic growth
Role Requirements
- Creative and analytical skills
- Experience in acquiring users with minimal marketing spend
- Fluency in internet and fashion culture
- Experience in growing social media communities and managing content creators
- In-person role from NYC office
The Opportunity
We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces.
We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.
The Role
We're looking for a Marketing Lead to drive user growth and build community. This role is in-person from our office in NYC.
As Marketing Lead you will…
Work directly with our founders and creative director to hit growth goals while maintaining a consistent brand voice
Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels
Conduct measured experiments to determine which content formats, hooks are most effective to drive growth
Manage our social media presence and content strategy
Amplify UGC and organic product-led growth to build community
You're a great fit if you…
Are equal parts creative and analytical
Can effectively acquire users with minimal marketing spend
Are chronically online and speak both internet and fashion culture fluently
Excel at cultivating and growing engaged communities
Have experience conducting experiments with and managing content creators
Have expertise growing social media accounts to massive scale
Bonus if you…
Have experience marketing fashion brands or consumer tech products
Have experience with influencer marketing