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Join Who Gives A Crap to lead brand-led growth in the US, driving measurable awareness and revenue while supporting a sustainable mission.
Overview
Salary
£0
Location
Los Angeles, CA United States (Remote)
Nomad Friendly?
Expires
Organisation summary We make super-soft, 100% recycled toilet paper, and we donate 50% of profits to build toilets in the developing world. Good for your bum, Great for the world!
Role Summary
- Lead the local strategy and execution for US brand-led growth, converting attention into incremental demand.
- Drive measurable awareness and revenue growth while improving Customer Acquisition Cost efficiency through integrated channels.
Role Requirements
- Experience in crafting long-term brand strategies.
- Ability to integrate brand narratives with performance channels.
- Strong partnership skills with Finance and Analytics teams.
- Experience improving agency partnerships and internal workflows.
- Collaborative skills to work closely with the GM US.
The purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.
If you worked here this past month here are some things you might have been involved in:
- Crafting the long-term strategy that positions our brand as the primary engine for demand, ensuring every brand dollar spent is a deliberate investment in our next phase of US growth. - Leading the charge on integrating our brand narratives with our performance channels, moving beyond silos to ensure our storytelling is directly driving measurable awareness and revenue. - Partnering with Finance and Analytics to prove the 'brand halo,' tracking how our US-specific activations are improving CAC efficiency and accelerating growth across DTC and retail. - Improving our agency partnerships and internal workflows to ensure we have the right capabilities and playbooks in place to turn cultural relevance into a scalable, repeatable growth lever. - Collaborating closely with the GM US, who serves as your People Leader.
