Senior SEO Executive

Salary: £28,000 – £35,000 (based on experience)

Location: Old Street, London - Hybrid 2 days/week in office

An indefinite right to work in the UK is required - we don't sponsor visas for this role

About us

Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.

About the role

We’re looking for a Senior SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business.

You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.

What you’ll be responsible for

Core SEO support

You’ll support day-to-day SEO activity, including:

• On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)

• Updating and improving existing content to increase visibility, rankings and engagement

• Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.

• Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.

Search beyond Google

You’ll help ensure elder.org is discoverable wherever people look for answers, including:

• Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)

• Learning how emerging discovery platforms impact SEO and applying relevant best practices

• Monitoring changes in user behaviour and supporting the identification of new SEO opportunities

Technical SEO fundamentals

You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.

You’ll support the implementation of technical SEO improvements, such as:

• Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog

• Working with the SEO Manager and engineers to help prioritise and validate fixes.

Cross-channel collaboration

This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:

• Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media

• CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation

• Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices

Essential experience & skills

• A solid understanding of SEO best practices, including content creation and technical SEO optimisations

• Proven experience writing and editing high-quality content in English for SEO purposes, with the ability to create content that aligns with user intent, brand tone and business goals

• Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them):
  

  • Google Search Console

  • Ahrefs, SEMrush or similar

  • GA4

  • Screaming Frog
    

• Experience analysing performance data and turning insights into clear, prioritised recommendations

• Confidence running competitor analysis and identifying content or keyword gaps

How you work

• Proactive and self-motivated – you spot opportunities and issues without needing constant direction

• Curious and eager to learn, especially through hands-on experimentation

• Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work

• Clear communicator, able to explain SEO insights to non-SEO stakeholders

SEO mindset & future focus

• Keep up to date with SEO trends, Google algorithm updates and industry changes

• Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery

• Enjoy testing ideas, learning from results, and iterating based on what works

Nice to have (but not essential)

• Experience in marketplaces, healthcare, or care-related sectors

• Familiarity with CMS platforms such as WordPress, Sanity or similar