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Lead Instructor: AI-Enabled Product Marketing Manager

General Assembly

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Posted over 30 days ago...

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Overview

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£15500 - £0

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U.S. Remote

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Organisation summary We transform careers and teams, including more than one third of the Fortune 100, all through dynamic courses in coding, data, design, and business.

Role Summary

  • Guide Customer Success and Account Management professionals to transition into AI-Enabled Product Marketing Manager roles.
  • Responsible for teaching positioning, messaging, and launch strategy for enterprise AI offerings.
  • Delivering high-energy, synchronous remote lectures on PMM fundamentals.
  • Guiding students through hands-on activities and providing feedback on projects.
  • Teaching integration of AI tools to improve marketing efficiency.

Role Requirements

General Assembly is delivering an intensive reskilling program designed to transition experienced Customer Success and Account Management (CSAM) professionals into AI-Enabled Product Marketing Manager (PMM) roles. As the Lead Instructor, you will be responsible for guiding these professionals as they learn to own the positioning, messaging, and launch strategy for enterprise AI offerings. You will help them bridge the gap from relationship management to strategic product marketing, ensuring they can effectively market complex tools like Copilot and Azure AI Foundry. Duties include delivering high-energy, synchronous remote lectures on PMM fundamentals, guiding students through hands-on activities, providing feedback on student projects, and teaching the integration of AI tools to improve marketing efficiency.

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