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Join Vivobarefoot on a mission to transform lifestyles and improve both human health and the planet.
Overview
Salary
£0
Location
Expires
Organisation summary UK-based footwear, health and wellbeing company
Role Summary
- Shape CRM engagement strategies, drive retention, loyalty and value.
- Lead CRM team, develop strategies across lifecycle, loyalty and engagement.
- Use data and experimentation to drive growth in purchase, engagement and value.
- Work with various teams to align CRM activities with company mission.
Role Requirements
- Proven CRM or lifecycle marketing leadership experience.
- Strong retention and commercial mindset, understand loyalty, and referral programs.
- Confident in data, insight and test-and-learn methods.
- Experience leading CRM teams and familiar with CRM tech stacks.
- Excellent communication and stakeholder skills.
- Passionate about meaningful customer relationships.
THE WHY
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it.
CRM at Vivobarefoot isn't just about campaigns - it's about building meaningful relationships that help customers get more from their barefoot journey. As Head of CRM, you'll shape how we engage customers at every stage, driving retention, loyalty and long-term value.
This is an exciting opportunity to step into a strategic leadership role, responsible for the performance and evolution of Vivobarefoot’s CRM programmes. You will lead the CRM team, develop our lifecycle, loyalty and engagement strategy, and use customer insight, data and experimentation to drive measurable growth in repeat purchase, engagement and customer lifetime value.
You will work closely with Customer Experience, Brand, Product, Commercial and Technology teams to ensure CRM activity is customer-centric, commercially effective and aligned with our wider mission.
WHERE YOU'LL PLAY
Own and evolve Vivobarefoot's CRM strategy across lifecycle, loyalty and referrals
Lead CRM revenue targets, forecasting and performance reporting
Drive experimentation and continuous optimisation across all programmes
Lead, coach and develop a high-performing CRM team
Oversee VivoRewards and referral programmes, deepening loyalty and advocacy
Champion customer insight and segmentation to sharpen every interaction
Manage our CRM tech stack: Bloomreach, Attentive, Mention Me and Antavo
Ensure GDPR compliance across all CRM activity and regions
ALL ABOUT YOU
Proven CRM or lifecycle marketing leader with a strong retention track record
Commercially minded you own targets, build forecasts and drive outcomes
Deep understanding of loyalty, referral programmes and customer segmentation
Confident with data, behavioural insight and test-and-learn approaches
Experience leading and developing CRM teams
Familiar with modern CRM platforms and marketing technology ecosystems
Excellent communicator with strong cross-functional stakeholder skills
Passionate about building customer relationships that actually mean something
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
