VP of Sales, North America

A Little About The Role Ooni created the portable pizza oven category all the way back in 2012 and continues to blaze a trail across the cooking world today. We’re at something of an inflection point with our North American wholesale business  where we find ourselves with the opportunity to iterate on our sales strategy: think: more deliberate channel segmentation, strategic distribution arrangements, an ever expanding range of innovative products  AND standing up an entirely new growth engine built on live, human-to-human demonstration. We’re looking for a stellar VP of Sales to help us do all of this and more.  This role owns the full commercial sales scope across the United States and Canada. This leader carries the national-accounts and wholesale business, builds and scales new sell-through initiatives, and essentially unifies field execution and channel strategy under one leader. This is a builder's role with transformative potential. The goal is to move the region from distribution-led volume, to demand-led, sell-through-driven growth. This role reports directly to the General Manager, North America.  A Little More About The Role The role sits at the center of North America's commercial transformation. The VP is the accountable owner or primary driver across these workstreams: Demonstrations:  building awareness, demand, and sell-through, through live, human-to-human experiential demonstration. Three-tier distribution:  re-sorting the range into a “good, better, best” framework and aligning premium product to retailers able to create the experience and tell the story. Channel segmentation:  rationalizing US distribution going deeper with fewer, better partners. Org alignment:  designing and staffing the future-state sales organization to support commercial objectives as the channel scales. What You'll Do National Accounts and Wholesale (US and Canada) P&L: Own the full wholesale revenue number across the US and Canada, including sell-in, sell-through, margin, and trade investment. Work with sales operations and analytics to evaluate POS and sell-through reporting to build forecasting discipline and bring increased rigor, accuracy, and accountability to the process. Lead the most strategic retailer relationships across home improvement (Ace Hardware, Lowe's, Home Depot), premium kitchen and specialty (Williams Sonoma, Crate and Barrel), mass and electronics (Target, Best Buy), and Canadian retail partners. Direct line-review preparation, assortment and bundle strategy, promotional planning, and joint business planning with top accounts. Costco and Club Channel Own the Costco relationship and future partners, from initial buyer approach, pilot, and scaled program. Position the demonstration channel as the engine for driving awareness across all channels, resulting in an increase in demand. Canada Provide direct oversight of the Canadian business across wholesale and independents. Ensure a single, integrated North American commercial strategy while respecting Canada's distinct channel structure, inventory position, and go-to-market needs. Channel Strategy and Segmentation Lead the distribution rationalization and the good, better, best three-tier framework, concentrating premium product where the brand story can best be told. Bring intentional segmentation discipline to new distribution, including the indoor appliance range. Team Leadership Build, level up, and where needed, upgrade the North American sales team, bringing experienced horsepower and mentorship to develop a strong bench. Design and staff the future-state sales organization as the demonstration channel scales, including demonstration leadership, field training and development roles. Partner closely with the sales operations and analytics function, as well as DTC, marketing, logistics, and finance, to deliver one integrated commercial plan. What You'll Need To Succeed Experience Significant, evidenced experience in commercial and sales leadership in consumer durables, premium housewares, small domestic appliances, or outdoor cooking, including revenue with P&L ownership. Deep national-account experience with major US retail across more than one of: club, home improvement, premium kitchen and specialty. Demonstrated success building or scaling a live-demonstration, experiential, or roadshow selling program. Direct experience selling into and managing a club channel. Experience operating across both the US and Canada. Leadership Attributes A builder and operator who thrives in ambiguity and can stand up new capabilities from scratch. Strategic and hands-on in equal measure: credible in a buyer's office and making customer calls but with the ability to think and act strategically. A talented people leader who can mentor and elevate a developing team while raising the performance bar. Strong commercial and analytical instincts, with the discipline to make distribution and people decisions backed by data. A low-maintenance, action-biased leader who figures out what matters without being told, builds the plan, and communicates the what and the why in a way that moves people to act. Why Ooni? When you join one of our global teams, you’re joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else.  We live, work and play by these values and are proud of what we’ve built here. As a member of our team, you will also receive the following: $620 every year to spend on your passion – whatever that may be Store credit to spend on Ooni products each year, plus a 50% discount on any other Ooni stuff 35 days of paid time off per year, plus an additional 5-week sabbatical when you’ve been here for 5 years Work for an employer that cares about your well-being! We’ve got an employee assistance programme which includes on-demand coaching and therapy sessions We’re all about giving back. That’s why we offer five paid days to volunteer each year Enrolment into our medical, dental, and vision cover (100% cover for yourself and 50% cover for dependents) Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at [email removed - click apply for more details].