Head of Brand & Marketing

We're the period care brand that takes menstrual health seriously. We’re here for every period, pregnancy & menopausal flush. Join us in the menstrual health revolution.

Our awards & certifications. We're officially a company that does good.

From our Soil Association certified organic cotton to our B Corp status, we’ve got plenty accolades we are proud of. But we don't like to brag. B Corp. We put people and the planet before profit. From fair wages to ethical sourcing, every decision is made with sustainability and social impact in mind. Impact 50. We’re a ‘Top 50 Most Meaningful Companies to Work For’. This means we’re an impact driven business, where our employees feel like they’re making a difference. Vegan Society. All our products are cruelty-free and vegan certified. That means all our products are free from animal-derived materials.

LIFE AT MOONCUP HQ. Team Mooncup. Here at Mooncup, we’re all passionate about having a material impact on menstrual health. From tampon leaks & itchy vaginas to first period experiences & birth stories, we’re a team of advocates who believe there’s nothing off limits when it comes to menstrual health. Mooncup Perks. Here’s what you can expect if you join the team… 25 days holiday (excl. Bank holidays), after 4 years at Mooncup you will receive 29 days of holiday (excl. Bank holidays). Company Pension scheme. Flexible working from anywhere 3 weeks a month, 1 week mandatory in our lovely Fora office in Vauxhall with free snacks, dogs and caravan coffee. Flexible hours so you can start earlier or finish later to fit around your life. Free gym access, with a variety of classes from Yoga to Hiit. Menstrual leave, to support you to be your best self throughout your cycle.

Our current vacancies. FIXED TERM CONTRACT, MATERNITY COVER. Head of Brand & Marketing

Salary: £80,000 – £90,000 (DOE) Location: London, Vauxhall – Hybrid (1 week of the month in-office) Contract duration: 9-months minimum, with possibility to extend Start date: w/c 2nd November 2026 Working pattern: Full time, 5 days a week. Open to 4 days.

Company overview Half the world has periods. For too long, they've been treated as taboo, an afterthought, a profit line — leaving people with products that harm their bodies, pollute the planet, and perpetuate shame. We refuse to accept that. Mooncup launched the world's first medical-grade silicone menstrual cup in 2002 — proving period care could be safe, sustainable and stigma-free. No petroleum plastic, no hidden ingredients, no compromises. 20+ years on, we're the UK's highest-scoring B-Corp brand in menstrual health, with a full range spanning cups, pads, tampons, liners and pants — delivering performance, comfort and sustainability without compromise. We're stocked in Sainsbury's, Boots, Holland & Barrett and Look Fantastic, and partnered with workplaces, gyms and hotels — including Canva, Danone, Gymshark and Claridge's — giving free access where it counts. This was never just about periods. It's about justice, equality and dignity for half the world. And we're just getting started.

The role We're in the middle of one of the most exciting chapters in our story — transitioning from OG period care disruptor to mainstream menstrual health leader, with an evolving product range, a growing B2B proposition, and innovative research team working tirelessly to close the gender health gap. We’re looking for a Head of Brand & Marketing to join us on maternity cover and carry that momentum through a critical delivery phase. You'll inherit a brand strategy already in motion, with real room to sharpen it — leading a pivotal brand project through to delivery, and bringing your own creative vision and rigour to a business at a genuine inflection point. You'll own the marketing strategy, with a clear near-term focus: driving sales momentum across B2B, DTC and retail. That means building the pipeline and positioning that turns B2B interest into signed partnerships, running campaigns and content that converts, and giving our retail listings the visibility and support they need on shelf. You'll balance that commercial push with the bigger picture — making sure the brand feels "unmistakably Mooncup" everywhere it lands — shelf, bathrooms, culture.

Key responsibilities Own Mooncup's brand strategy end-to-end — positioning, tone of voice, creative direction — making it coherent and unmistakably Mooncup across every touchpoint, from DTC to retail to B2B to Amazon. Direct and execute disruptive marketing campaigns across DTC, retail and B2B, that say what others won't, translating our manifesto into work that actually performs. Own the comms calendar — email and social — making sure every send and every post pulls its weight, both for the brand and the bottom line. Manage brand and marketing budgets, agency relationships and performance reporting — setting clear goals and tracking what matters, with both creative instinct and analytical rigour. Lead a pivotal brand project through a critical delivery phase, bringing creative vision, rigour and momentum to one of the most exciting chapters in Mooncup's story. Own commercial performance of our DTC and ecommerce site — and ensure the site breathes the brand at every touchpoint — from homepage to checkout. Turn our B2B proposition into a genuine growth engine — building the brand story, sales collateral and marketing strategy that supports our commercial team in closing new workplace, hospitality and wellness partnerships, with a clear pipeline of signed accounts to show for it by the end of the contract. Support trade marketing across our retail partners — building retailer-specific launch plans, in-store activation and promotional calendars with Sainsbury's, Boots, Holland & Barrett and Look Fantastic, and working closely with the commercial/sales team on range reviews and NPD li