Senior Creative Strategist

Senior Creative Strategist London About Us At Simmer, we're on a mission to make healthy eating effortless. We create chef-made, high-protein meals inspired by flavours from around the world, making it easier for busy people to eat well every day. What started with £10 worth of ingredients and a handful of family recipes has grown into one of the UK's fastest-growing businesses. In both 2025 and 2026, Simmer was recognised by The Sunday Times as the UK's 5th fastest-growing company. We're proud of that recognition, but we're much more interested in what comes next. Simmer was founded by brothers Simmy and Jhai Dhillon, who built the business alongside university, full-time jobs and countless late nights in the kitchen before taking the leap and committing to it full time. That mindset still shapes the business today. We're a deliberately lean, founder-led team with no private equity or corporate layers. The founders still run the business, set the standard and are deeply involved in the work. That means people here get unusually close to the customers, the decisions and the problems that genuinely move the business. We care far more about trajectory than titles and look for people who are curious, commercially minded and willing to take ownership. We work hard, celebrate wins together and believe the best ideas can come from anywhere. As Simmer grows, the opportunities for the people building it grow too. There's still a huge amount to build, and we think we're only at the beginning. If you're excited by the idea of helping shape one of the UK's fastest-growing consumer brands alongside curious people who take ownership and enjoy solving difficult problems, we'd love to hear from you. The Role This role sits at the intersection of consumer insight, creative thinking, performance and execution . You'll own the thinking behind our paid-social creative across Meta and TikTok: understanding our customers, finding new opportunities, developing concepts, writing briefs and scripts, testing them at pace and using the results to determine what we do next. But we're not looking for someone who simply knows how to make more versions of a winning ad. We want someone who is obsessed with finding the next winning idea . Someone who sees an emerging format and immediately wonders how Simmer could use it. Who can look at performance data and spot an opportunity others haven't. Who digs into Reddit comments, customer reviews, competitors and culture because they're genuinely curious about why people behave the way they do. You'll have significant freedom to shape how we approach creative strategy at Simmer. That means this role suits someone who wants ownership rather than a playbook . What you'll own Creative strategy -Own and continuously evolve our paid-social creative strategy across Meta and TikTok. -Develop a deep understanding of our customers — what they want, what stops them buying, what creates belief and what ultimately makes them convert. -Turn customer, competitor, cultural and performance insights into testable creative hypotheses and genuinely new concepts . -Identify the formats, hooks, angles, personas, proof points and messages we should be exploring next. -Constantly ask: what aren't we testing? Testing & iteration -Build a rigorous creative testing methodology. -Know when to iterate a winner, when to kill something and when the learning tells us to explore an entirely different direction. -Work closely with Growth to understand performance and ensure every test teaches us something useful. -Design creative for repeatable scale rather than occasional wins. Research & insight Build a system that keeps Simmer ahead of competitors and creative trends rather than reacting to them. Obsessively research DTC brands, creators, platforms, customer conversations and emerging formats. Understand why something is working rather than simply copying what worked. Find patterns in our own performance and translate them into better creative decisions. Concepting, scripts & briefs -Turn insights into brilliant, executable creative. -Develop concepts from hook through to CTA. -Write conversion-focused scripts and detailed briefs that give producers, creators and editors everything they need to execute without additional context. -Balance persuasion, entertainment and brand with the commercial job the creative needs to do. Creative execution -Work closely with producers, editors, creators and talent to bring ideas to life. -Give clear, direct and useful creative feedback. -Support performance-focused shoots and creator briefs. -Move quickly from idea → live creative → learning → next idea. About You You might already be a Creative Strategist looking for significantly more ownership, or an exceptional performance creative who's ready to step up. We're much more interested in your trajectory and what you're capable of than your job title. You'll likely have strong experience creating or strategising paid-social creative for Meta and TikTok, either in-house or agency-side. But the things we'll really care about are: You're intellectually curious. - You want to understand why . You challenge assumptions, interrogate results and aren't satisfied with surface-level answers. You have exceptional creative instincts. - You understand hooks, storytelling, persuasion, audience psychology and what makes someone stop scrolling. You're commercially minded. - You're excited by creative because of what it can achieve, not simply how it looks. You understand the relationship between creative and performance and can point to meaningful KPIs you've personally influenced. You're high agency. - When you spot an opportunity, your instinct is to do something about it. You don't need someone to give you a perfectly defined brief before you can make progress. You learn incredibly quickly. You don't need to have encountered every problem before. You're capable of getting underneath unfamiliar problems, finding the information you need and working out a strong answer. You're ambitious. -You want your scope to grow. You're excited by the idea of building something exceptional and becoming significantly better through doing it. You're low ego. -The best idea wins. You actively seek feedback, change your mind when the evidence changes and care considerably more about the outcome than being right. You thrive in ambiguity. -Simmer moves quickly. Priorities evolve, experiments fail and not everything comes with a process. You see that as an opportunity to build rather than a reason to wait. Why Simmer ? You'll join a business with huge ambition where creative has a direct and visible relationship with growth. You'll work with talented people across Creative, Growth and Brand, have access to the performance data behind your work and be trusted with meaningful ownership early. You'll get to see ideas go from something in your head to live creative in days rather than months. And if you're exceptional, your role won't stay the same size for long. We're building quickly and want people whose ambition and capability can grow faster than the company around them. Our culture is built around high standards, high ownership and low ego. We work hard, move quickly, give direct feedback and expect a lot from each other.