Senior Account Manager

About Us GOOD is a purpose‑driven strategy and creative agency working with brands and charities to build a better world through ideas that create real, measurable impact. We combine sharp strategic thinking with bold, culturally aware creativity to help organisations stand for something meaningful and show up in ways that genuinely make a difference.

Role Summary The Senior Account Manager is responsible for leading the day-to-day management and growth of client accounts, ensuring the successful delivery of integrated marketing campaigns that exceed client expectations. The role oversees project delivery, financial management, and account development while building strong client relationships, identifying new business opportunities, and collaborating with internal teams to deliver high-quality, profitable work. As a senior member of the Client Services team, the role also provides coaching and support to junior colleagues and champions GOOD Agency’s purpose-led values.

Key Responsibilities Client Services: Senior Account Managers at GOOD Agency are a key part of our Client Service Department. You will be responsible for all projects in your account/s, including managing full account budgets, identifying areas for growth, managing monthly and annual forecast Setting high standards, showing diligence, having a keen eye for detail, multitasking, and bringing energy and inspiration to those around you is key. Excellent communication skills both written and verbal are essential – ensuring client satisfaction is maintained throughout a project, understanding their pressure Business Development (New and existing clients): Our SAMs proactively seek and identify organic business development opportunities within existing client portfolio, and may also be required to work on pitches outside of their usual client remit. Ensure delivery targets are met and projects delivered profitably Involvement in pitches for both new and potential clients Project Management: Manage projects to ensure that they are delivered on time, within budget and exceed expectations Follow process and structure for ensuring clients projects are monitored in line with reporting requirements Communicate your clients’ needs to the Planning and Creative teams, ensuring the written brief is of a high standard Identify potential issues ahead of time and prevent them from affective delivery Coordinate internal and external teams to deliver client work on time and in budget. Team Support and Administration Responsibilities: Manage the account budget, escalating any concerns Financial management on your accounts, including invoicing, billing schedules, and budget management and forecast updates Ensure your team understand their role/s in projects, and manage their time sheeting in a timely manner Manage forecasts monthly and annually Responsible for coaching and mentoring AEs and support in managing their diaries, workload, prioritisation, and administration.

Skills & Knowledge Skills: The Senior Account Manager will have a passion for charities, purpose and doing good. Understand the sectors we work in and the products we offer Strong attention to detail is essential Excellent communication skills both written and verbal Project management/ highly organised Relationship management – internally and externally Ability to manage multiple client projects Experience / Qualifications: Experience of working in an integrated agency, working on a range of accounts. Direct Marketing Delivering digital projects and multi-channel campaigns Candidates will ideally come with charity or purpose background, and have integrated experience working on a range of accounts, with strong direct & integrated marketing skills, including delivering digital projects and multi-channel campaigns end to end.

Benefits & Salary Salary up to £45,000 Hybrid working, with three days in the office a week (Tuesday, Wednesday and Thursday) 25 days paid holiday per calendar year plus public holidays. Office closure between Christmas and New Year, 3 days in total 1 day off for your birthday Holiday Buy scheme Enhanced Maternity & Paternity leave Personal Development – work related & non-work-related training Cycle to work & Season ticket loans Employee Ownership – Part ownership of the business Tax free annual bonus Pension Scheme Medical Cash Plan and Employee Assistance Programme Charitable Giving Scheme