VP, Enterprise Marketing

About Coursera Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change.

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to worldclass learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning.

Why Join Us At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact.

Job Overview: Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments.

Responsibilities: Lead and manage a global team consisting of the following functions: global demand generation, regional marketing (North America, Latin America, EMEA, APAC, Japan), customer and Channel partner marketing. You will provide mentorship, coaching, and performance management. Design, execute, and scale a unified, global demand generation strategy utilizing full-funnel integrated campaigns that cut through the noise and capture enterprise demand. Oversee multi-channel activation strategies across digital marketing (paid media, SEO, SEM, content syndication), highly targeted Account-Based Marketing (ABM) for strategic accounts, and high-impact global and regional events. Forge a tight, locked-step partnership with the Global Enterprise Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities. Partner with the Customer Success and Account Management teams to build a robust post-sale customer marketing engine that drives continuous user engagement and platform adoption. Build a formal customer advocacy program to turn our most successful enterprise clients into vocal brand champions, generating high-value case studies, testimonials, and peer-to-peer references. Develop impactful communication channels, forums, and feedback loops to share marketing plans, progress and performance to goals with cross-functional leadership.

Basic Qualifications: 15+ years Enterprise SaaS marketing experience in a fast-growth environment 10+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment 7+ years of experience managing managers of managers and teams of 30+ team members Analytical skills and ability to leverage data to make business cases and decisions