Demand Generation Marketer

Who We Are: We are rebuilding the energy transaction, making it transparent and fair. Our goal is to put power back where it belongs, in the hands of customers and to take on one of the most critical problems of our century, access to low cost electricity. tem exists to fix a broken global energy market that’s long favoured legacy operators, intermediaries, and opaque pricing. Today’s electricity system was not designed for rapid decarbonisation, AI-driven efficiency or fair access for the actual users - businesses and generators. We’ve built the first AI native transaction infrastructure to reinvent how electricity is bought, sold and priced. Our technology is designed to cut out the inefficient fees, automate complex market flows, and bring transparency and fairness to energy transactions at scale. In late 2025, after extraordinary growth, we closed a $75 million Series B - led by Lightspeed Venture Partners with participation from Albion, Atomico, Allianz, Hitachi Ventures, Schroders Capital and others - positioning us for global expansion, deeper product innovation and category leadership. We’re scaling internationally and building toward a future where AI-driven infrastructure is foundational to electricity markets worldwide. Since launch, our modern utility product, known as RED, has already facilitated thousands of business customers and billions in energy transaction value, proving that modern software and AI can transform an industry built on legacy systems. At tem, we’re not just building another energy company, we’re rearchitecting market infrastructure so that transparency, efficiency and sustainability become the default, not the exception.

The Role: We're hiring a Demand Generation Marketer. Your job is to make tem findable, credible, and easy to act on. You own the digital demand engine: the website, paid acquisition, organic search (SEO and GEO), and conversion rate optimisation. When a broker searches for an energy supplier, when a procurement manager asks AI how to buy energy, when a business lands on our site and decides whether to get in touch, that's your territory. This is a hands-on execution role. You turn ambiguity into plans and delivery. You don't wait for detailed briefs. You take strategic direction, translate it into campaigns, experiments, and optimisations, and ship results within 2-week sprint cycles. You'll work alongside an AI Growth Specialist to create high-leverage campaigns and assets. You'll also work closely with the Content team, Lifecycle Marketing, ABM, Community and Product Marketing.

Responsibilities: Own tem's website as a commercial asset: the full conversion funnel from landing page to qualified lead. Run a systematic CRO programme with a high pace of insight and evolution. Build and maintain conversion funnel dashboards broken down by channel, segment, and product line. Create and iterate campaign-specific landing pages to support product launches, broker onboarding, and enterprise lead gen. Own paid digital channels end-to-end: strategy, execution, budget management, and performance reporting. Run Google Ads (Search, Display, Performance Max) targeting brokers, SME decision-makers, and generators, with keyword strategy aligned to product launches and seasonal energy procurement cycles. Run LinkedIn Ads (Sponsored Content, InMail, Conversation Ads) targeting broker principals, energy managers, and procurement leads. Manage cross-platform retargeting to re-engage website visitors and nurture known contacts. Steward paid media budget with weekly spend pacing and ROAS reporting. Recommend budget shifts based on performance data. Work with Content and Brand on ad creative. Own the feedback loop between performance data and creative iteration.

Requirements: Must haves 3+ years in a demand generation, performance marketing, or growth marketing role in B2B. Strong hands-on experience with Google Ads and LinkedIn Ads, including managing five-figure monthly budgets and optimising for pipeline (not just clicks). Solid technical and on-page SEO literacy. Experience with site architecture, schema markup, and content-led SEO strategies. Ability to use web and AI tools to optimise impact. Hands-on CRO experience: you've run A/B tests and can design experiment roadmaps. Advanced analytics user. Can build custom reports, set up conversion tracking, and troubleshoot attribution (doesn’t have to be GA). Comfortable managing Framer and building landing pages without developer support. Uses AI tools daily to accelerate work. Curious about GEO and willing to pioneer our approach. Ability to use Claude, Gemini, or similar tools to write and deploy code (if you have a GitHub account, add it to your CV). Can demonstrate consistent delivery and personal accountability in a fast-paced, sprint-based environment.

Benefits: Salary aligned to internal benchmarks and reviewed twice a year. Stock options so everyone has ownership in our mission. 25 days holiday plus public holidays. Swap public holidays for the ones that matter most to you, and enjoy your birthday off. Remote first and flexible working, with clear core hours and no internal meetings on Friday afternoons. Home working and wellbeing budgets: Up to £1,200 or €1,200 per year for your remote setup. Up to £150 or €150 per month for wellbeing.