EU Business Development Manager

Apidura is looking for an EU Business Development Manager to own our commercial development across the European Union, based in Annecy, France, with an initial focus on Germany, France, Italy, Spain and Switzerland.

The role will manage our European sales agent network, build and strengthen strategic retail and online accounts, and turn market insight into clear plans and action. It’s not a traditional sales role: revenue matters, but so does the quality of partnerships, brand representation and long-term relationships we build along the way.

The position will suit candidates who combine strong commercial judgement with hands-on account and agent management, and who can work independently across ambiguous, multi-market priorities.

Job Type: Full time | Location: Annecy, France (Office-based, Mon, Tue & Thu in office)

We are Apidura

Built from a passion for adventure, cycling and the outdoors, Apidura produces ultralight equipment to enable cyclists to travel farther, faster and more comfortably. Our relentless commitment to producing high quality, thoughtfully designed products has made Apidura the leading choice in technical, performance-focused cycling packs. Apidura remains a family-operated and rider-owned business that looks to the long term, seeking to give back to the community that inspired us and safeguard the future of the places our packs are designed to explore.

Responsibilities

The core responsibilities of the position will include:

Market Ownership

Creating and delivering market plans for Germany, France, Italy, Spain and Switzerland owning performance, opportunities, risks, forecasting and recommended actions, and understanding each market’s retail structure, customer behaviour and cycling culture.

Pipeline and Account Development

Owning the full business-development cycle from market mapping and lead sourcing through outreach, negotiation, close and strategic handover, and strengthening priority retail and online partnerships through structured account plans and reviews.

Sales-Agent Leadership

Setting clear market objectives and reporting expectations for each agent, running quarterly reviews and joint market visits, and negotiating, onboarding and developing agents where required.

Future Market Opportunities

Monitoring Benelux, the Nordics, the Baltics and Southern Europe, identifying geographic and channel gaps, and building evidence-based proposals for additional market investment.

Insight and Collaboration

Translating data, partner feedback and market observations into clear commercial recommendations, working with Marketing and Digital on sales collateral, and coordinating with B2B Operations and Finance on onboarding, service and forecasting.

Skills

Strong end-to-end business-development capability, from lead sourcing and cold outreach through negotiation, close and partner handover. Strong commercial judgement across revenue, margin, forecasting and account performance. Strong storytelling and presentation skills, with the ability to tailor and communicate a clear product value proposition. Confident working independently through changing or ambiguous priorities.

Experience

At least five years’ experience in outbound B2B sales, business development or strategic account management. Experience owning multiple markets and managing external sales agents in a product-led business. Experience selling products into B2B retail, with a strong understanding of buyer needs, margins and purchasing cycles. Fluent English and professional working proficiency in French or German. Experience in cycling, outdoor, sporting goods or a premium technical brand is desirable, as is European cycling-retail experience and an additional European language.

Additional Requirements

Candidate must have the right to live and work in France. Candidate must be willing to travel regularly across European markets. Candidate must be able and willing to work Monday, Tuesday & Thursday from the Annecy office.

What we offer:

Hybrid working, with 3 days in the office. A proactive work culture that actively supports independent working habits. We practice what we preach. Apidura’s bikepacking scheme will cover up to 50% of your costs for bikepacking and racing adventures. Access to our Gear Library which includes tents, clothing and outdoor equipment for any trips. Extensive industry discounts. Regular team socials and activities. Professional development opportunities. Enhanced Parental Leave.

Remuneration:

As a family-owned and rider-run business founded upon strong ethos-based principles, we seek to foster this culture by actively welcoming and adapting for people at all stages of their professional and personal lives. For this reason, you won’t find our open positions boxed in by rigid salary constraints or tightly defined by organisational and administrative boundaries. If your skills align with what we are looking for and you believe you can positively impact Apidura’s future, then we want to speak with you.

Apidura is committed to operating in a fair and socially responsible manner, this includes our stance on ensuring diversity, equity and inclusion, both in cycling and in the workplace. Apidura is an accredited Living Wage Employer, a member of the Better Business Act Coalition and a certified B Corp.