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Small Growth Agency seeks copywriter with SEO understanding
Overview
Salary £28000 - £30000
Location Homeworking
Expires Expires at anytime
Job Title: SEO Copywriter
Work Location: Work from home
Salary: £28,000 - £30,000
Job Types: Full-time, Permanent
About us and the role:
Ignite Growth is a marketing agency that specialises in attracting patients for high-value healthcare and cosmetic treatments, through paid advertising across Facebook, Instagram, and Google.
We are currently looking for an experienced SEO Copywriter to join our Digital Marketing team.
We're looking for a copywriter who understands why copywriting and SEO goes hand-in-hand to produce engaging, informative, and authoritative digital content.
Why join Ignite?
- Join a diverse and fun-loving team of 15 - in a rapidly-growing agency
- Work remotely & independently with access to a great team
- Help our clients get real, transformational results
- Ac-and courses to further your skills
- Competitive salary and holiday allowance
- You get to use HubSpot and consume amazing marketing content ;)
What You Will Be Doing:
- Able to conduct thorough keyword research
- Creating a range of content types in a variety of formats: sales & landing pages, emails, success stories/case studies, web pages, customer stories, webinar & podcast concepts, blog posts, social media posts, and video scripts.
- Providing clear and attractive SEO optimised content with a distinct voice that can generate leads, drive conversions, and impact key project-specific metrics to deliver long-term brand value and immediate business and sales impact.
- Defining & tracking content KPIs to refine the execution of our content strategy and demonstrate data-driven strategies and growth in line with our overall marketing goals.
- Developing email marketing campaigns that are opened, read, and clicked on.
- Using SEO principles to maximise content reach.
- Writing benefit-driven copy for social media that will generate leads and conversions.
- Analysing existing content to understand what is driving the most qualified leads and customers, and using this to propose new content ideas.
- Giving and receiving constructive feedback on your work and that of other people.
- Tailoring the content and style of writing assignments according to their purpose (selling, informing, etc.).
Key Skills Required
We are looking for an experienced SEO Copywriter with the following skills, experience, and attributes to be successful in this role:
- Demonstrable experience in SEO copywriting.
- Creativity and innovation in your daily work and in the content that you deliver.
- Ability to produce well-researched and well-written original content in the English language.
- Excellent knowledge of best practices in marketing & copywriting.
- Someone who can work independently, with strategic guidance and direction
- Someone who is constantly looking to build your knowledge and improve your skills
- Organised, structured, and comfortable working to tight deadlines
- Resourceful and great at researching blind spots in your knowledge and getting up to speed quickly
- Have a knack for writing actionable content, conversion copy, and making complex things simple
- Great at repurposing existing content into evergreen microcontent
- Experience in measuring the results of copy created in desirable
Nice To Have
- 2+ years of experience in writing copy for healthcare companies or high-growth companies.
- Solid grasp of SEO.
- Basic knowledge of WordPress & Hubspot however not necessary as can be taught on the job.
Reporting to the Marketing Manager and working closely with them.
Here are a few links to help you understand the type of long-form content that we are looking to produce.
Blog posts:
https://www.smartinsights.com/digital-marketing-strategy/healthcare-marketing-strategy-trends/
https://www.cardinaldigitalmarketing.com/blog/healthcare-marketing-cookieless-browsing/
How to guides:
https://www.webfx.com/industries/health/dentist/facebook-ads-for-dentists.html
https://www.webfx.com/industries/health/dentist/ppc/
So, if you’re passionate about marketing, know SEO, and can do keyword research on your own, as well as integrate it in the content, and you are looking for an in-house opportunity at a company with exciting digital plans, where you’ll be creating a wide variety of copy to be proud of as a crucial part of our customers’ online journeys, apply now.
How to apply
Please send a cover letter for this role, together with a copy of your CV. Applications without a cover letter will not be considered.
