Head of Yes

One little yes can lead somewhere pretty extraordinary. 

Yes to the trip you nearly didn’t take. Yes to the plan that sounded slightly ridiculous. Yes to the moment you took a chance and thought, why not? 

At Virgin, we’ve always been big believers in YES. Last year, we made it official and found our first-ever Head of Yes, Chris Tomkins. Now we’re doing it all over again. Bolder adventures. A bigger fee of £75,000 (around $100,000). And this time, people in the US can get involved too.

The best bit? You don’t need to be a content creator. You don’t need thousands of followers. You just need a brilliant story about a time you said YES. 

What’s the deal? 

We’re looking for our next Head of Yes to take on six months of once-in-a-lifetime Virgin experiences. 

Here’s what’s waiting: 

• £75,000 in the UK / $100,000 in the US for the six-month partnership. Yes, really. 
• Six months of extraordinary experiences, with the Virgin family opening some rather fabulous doors along the way. 
• The chance to travel, experience and say YES to adventures most people only daydream about. 
• Your adventures captured and shared across yours and Virgin channels.

At Virgin, we’ve been a ‘yes brand’ from day one. In fact, our founder’s nickname is Doctor Yes. So why not keep the title going?

What you’ll do 

Every month brings something new. Your role is beautifully simple: say yes, experience it and take us along for the ride. 

You’ll capture the brilliant bits, the unexpected bits and the “how is this my life?” bits. Think short-form video, photos and stories that show what really happens when you say YES to possibility. 

We’re not looking for polished perfection. Quite the opposite. We want personality. Curiosity. Courage. The laugh-out-loud moments and the ones that leave you temporarily lost for words.

What we’re looking for  

Possibly you. Seriously. You don’t need to be a professional creator. You don’t need a massive following. And you definitely don’t need to turn up with a perfectly polished showreel. 

Someone who understands that one little YES can change rather a lot. 

If that sounds familiar, come on in. 

How to apply 

Just tell us your YES story. 

• Use #HeadOfYes and tag @Virgin so we can find you. 
• Create a short video about a time you said YES to something that changed your life. 
• Share it on TikTok, Instagram or YouTube. 
• Bring your story to life in your own way. Funny, moving, surprising, gloriously chaotic. We want the real you. 

How we’ll pick our Head of Yes 

Applications open on 9 September 2026 and close at 11:59pm US EST on 20 October 2026. 

We’ll be looking for the stories and personalities that capture the spirit of saying YES. Not the biggest following. Not the fanciest edit. The people who make us want to lean in and hear what happened next. 

From there, a selection of applicants will make our shortlist. Our shortlisted hopefuls will then be invited to a Brand Immersion Day, before we make the final decision. 

And on 30 November 2026, we’ll reveal our new Head of Yes. 

Then, from January, the real adventure begins. Sometimes, all it takes is YES. 

A few things you need to know: 

You can apply if you’re 18 or over and live in the UK or US (or you’re over the age of majority where you live, if that’s higher). You can’t apply where local law prohibits it, or if you work for a Virgin group company. Applications must be submitted in the English language.

By submitting an application video using #HeadOfYes, you confirm that the content is your own and you have all the permissions and consents you need to share it. You also give Virgin Red and the Virgin group of companies permission to use and share your video, in whole or in part, along with your name, image and likeness, across Virgin channels. We are unable to see videos on private accounts, so make sure your profile is set to public to make sure your video gets seen. 

Head of Yes is a paid content-creator engagement, selected on merit. It isn’t a prize draw, competition or employment relationship, and applying doesn’t guarantee you’ll be shortlisted or selected. Whoever gets the gig will also need to enter into a content creator agreement with Virgin via Virgin Red.  

Trips and experiences undertaken as part of the Head of Yes role will be provided courtesy of Virgin. An allowance will be available for reasonable travel-related expenses. Further details, including any applicable limits and conditions, will be provided to the shortlisted applicants.

We’ll handle your personal data in line with the Virgin Red privacy policy. 

That’s the serious bit sorted. Good luck saying yes.