Visual Content & Social Media Creator

What will you be doing?

Yule Travel Group is a pioneering commercial travel agency and social enterprise on an unstoppable mission to change the travel industry from the ground up. We sell mainstream holidays at normal high-street prices, but with a game-changing twist: 100% of our retained profits are legally locked to fund global development projects and a free B2B business incubator for marginalized UK entrepreneurs.

Working directly alongside our Founder and our lead Copywriter, we are looking for a visionary Visual Content Creator to architect the visual identity of our brand. Because we already have a dedicated copywriter handling our newsletters and destination guides, your sole focus will be on visual execution.

Key Responsibilities:

Scroll-Stopping Content: Design 2–3 engaging visual assets (short-form video, Instagram Reels, TikToks, Canva graphics) per week to showcase exciting, mainstream travel experiences.

Social Media Execution: Schedule and publish content across our core channels, bringing our written campaigns to life visually.

Brand Guardianship: Translate our complex 'Robin Hood' model into clear, consumer-friendly visual narratives. We enforce a strict "anti-pity" and "anti-guilt" brand voice, visually selling the joy of a holiday first, and the charity impact second.

Who we are looking for:

We respect that our volunteers are high-level professionals. You must have at least 2–3 years of professional experience in digital content creation, graphic design, or social media management. You should be highly proficient with tools like Canva, CapCut, or Adobe Creative Suite. As a fully remote volunteer, you need to be a highly organized self-starter who is comfortable collaborating asynchronously via Trello in an agile startup environment.

The Setup:

This is a 100% remote, asynchronous role (3-7 hours per week). You complete your hours entirely on your own schedule, from anywhere in the UK.

What are we looking for?

We are looking for a highly creative, visually driven Content Creator & Social Media Strategist. You must have a proven ability to craft aspirational travel visuals that inspire action and drive our commercial sales engine.

The ideal candidate will possess the following core experience and qualities:

1. Visual Content Creation & Design (2–3+ Years Experience)

You have a strong professional background in graphic design, digital marketing, or social media management. You are highly proficient in designing eye-catching, short-form content (using tools like Canva, CapCut, or Adobe Creative Suite) tailored specifically for Instagram, TikTok, and Facebook.

2. Social Media Scheduling & Execution

You know how to turn written content into compelling visual campaigns. Working alongside our lead copywriter, you will take our newsletter themes and destination guides and bring them to life across our social feeds, maintaining a consistent brand aesthetic and posting schedule.

3. An Aspirational Yet Ethical Mindset

You understand consumer lifestyle marketing and know how to visually showcase the 'dream' of a luxury honeymoon or an eco-adventure. Crucially, you know how to weave our social impact story into graphics with dignity and radical transparency, avoiding manipulative 'charity-guilt' or corporate greenwashing.

4. Hybrid B2C & B2B Flexibility

While your primary focus is driving holiday sales (B2C), you are equally comfortable occasionally designing sleek, professional assets for our B2B incubator—such as digital welcome packs, social banners, or downloadable guides for our incoming cohort of underrepresented entrepreneurs.

5. Autonomous and Tech-Forward

As a fully remote volunteer, you are a highly organized self-starter. We work in an agile startup environment, so you should be completely comfortable collaborating asynchronously via Trello and leveraging modern digital design tools to scale your output efficiently.

If you have a portfolio full of beautiful, high-impact visual work and want to use your design skills as a powerful engine for global good, we want you on our team.

What difference will you make?

As our Visual Content Creator, your impact is immediate, commercial, and highly quantifiable. Because of our unique CIC structure, we do not ask for donations; we rely entirely on sustainable travel sales to fund our mission.

Your work doesn’t just "raise awareness", it generates the actual revenue that builds schools, funds micro-finance, and protects the environment. When you create a vibrant Instagram graphic or a viral TikTok, you are acting as the direct funding engine for our global initiatives. The more holidays your graphics help us sell, the more profit we legally safeguard to fund our charity partners and our UK business incubator.

You won't be handed a list of mundane, repetitive tasks. You will be given a blank canvas and the creative trust to build a visual strategy that makes our travel packages irresistible to everyday consumers.

For a creative professional, joining a pioneering social enterprise at the ground floor is a uniquely powerful case study for your portfolio. You won't just be proving that you can build an engaging visual brand, you will be proving that your design skills can successfully transform everyday travel sales into a self-sustaining engine for global good.

Anything else...

Fully flexible around your professional schedule. You complete your hours whenever suits you best, evenings or weekends are completely fine. The workload remains consistent.