Google Ads expert

What will you be doing?

We are looking for a Google Ads Grant expert  to support us by setting up and maintaining our Google Ads account. The volunteer will work with our Operational manager who will help the volunteer to get to know our charity, our users and our goals. Together, they will develop lists of keywords and landing pages.

The volunteer will help us apply for a Google Grant and set up our Google Ads account. They will write ad copy and set up and maintain campaigns.

After this initial work, the volunteer will continue to maintain our Google Ads, logging in on a weekly basis, to ensure we don’t lose our grant. They will report back monthly on how the campaigns are doing and work with the Operational Manager to develop tactics to improve click throughs and conversions.

Reach Volunteering has identified The Catalyst’s guide Google Ads for charities which we have read as a starting point. However, we need help from an expert who can not only set up and run our Google Ads but can also make sure we understand the work and any other steps we should take to maximise the value of the Google Grant.

What are we looking for?

We are looking for a volunteer who has

• Experience of Google Ads 
• Expertise in SEO
• Knowledge of Google Ad Grants
• An interest in local Alternative School and Sports
• Has the ability to quickly understand the needs of our team

What difference will you make?

Our charity is growing. 

Your help and expertise will help ensure more people are able to find our website and learn about our work and events, and that we maximise the effectiveness of our Google Ad Grants. This will increase our reach and make us more substainable.

Anything else...

This role will require more time initially, as the volunteer gets to know us and set up our account.