Digital Designer (Mid-Weight) - Marketing

What we’re after: - Digital Designer (Mid-Weight) - Marketing

Reporting Line: Marketing Manager

Lily’s Headquarters: - Goodge Street, Fitzrovia (with hybrid working between the office and working from home)

Equality and Inclusiveness at Lily’s Kitchen: -

At Lily’s Kitchen, we want to build and maintain a values-driven culture of trust and inclusion, one that empowers people safely and comfortably to express every characteristic of their personal identity and experience. We are committed to supporting and encouraging a diverse and inclusive workforce. That means that whatever your ethnic origin, religion, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about its people (as well as its pets).

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, individuals with disabilities and/or other people from underrepresented groups to apply. Lily’s Kitchen is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. Our office is across one floor (1st floor) with a lift for accessibility.

In your application, please feel free to note which pronouns you use.

Location: -

This is a hybrid role, with a mix between working approximately 2 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.

Your place at the Lily’s Kitchen Table: - 

This Digital Designer role will be part of our talented Marketing team, reporting to our Marketing Manager yet also collaborating closely with our Global Design team for brand concepts and tone as well as working closely with the digital designers in our direct team to ensure consistency across channels. You will have a passion for design and be excited about the pace and creativity of the digital landscape and be able to draw upon your considerable experience to confidently articulate your ideas for compelling content which speaks to our audience of pet parents.

Using an integrated approach, you’ll be creating inspiring and engaging digital marketing across multiple UK and International retailer touchpoints as well as content for our social media channels. Your contribution will be critical to our growth plans and your work will reach a global audience.

You will represent and champion our brand in everything you create, creating consistent content that informs, inspires, and delights our customers.  

How will I make a difference? 

You will: - 

• Lead the execution of customer marketing digital design across multiple channels, markets and touchpoints in the customer journey
• Forge strong relationships with the UK and International marketing teams to deliver their briefs
• Work closely with our PR agency to understand the briefs for the social content calendars and deliver disruptive creative for multiple social channels including Facebook, Instagram, Linked In and online media outlets.
• Work closely with the brand and global design team including the Head of Design to ensure brand consistency and to understand the creative vision.
• Work closely with the direct team to ensure consistency across online channels.
• Work closely with the Digital Project Manager to help shape requirements and play your part in successful project delivery
• With help from the Marketing Manager and HR, recruit a grad level designer then line manage and develop them
• Be able to work confidently and independent using brand guidelines combined with your own creativity to deliver on-brand inspiring work
• Use your design skills to experiment with imagery, illustrations, gifs, video and animation across multiple platforms
• Effectively communicate with stakeholders and provide guidance on raw content requirements i.e. shoots, video
• Understand social design trends and interpret them for our audience and customers.
• Constantly evolve campaigns and digital design assets by actioning feedback to increase customer engagement rate and brand love. 
• Support our sustainability and B Corp values by ensuring we tread lightly on the planet when creating digital content
• Be an ambassador for our social and environmental credentials – seeking opportunities to drive our ‘proper goodness’ content to consumers about our hard work in this area and working with like-minded partners/suppliers
• Ensure any content is aligned with our Ethical Marketing policy

How will I be successful? 

• At least 3 years’ experience in a relevant role, including the design for digital channels.
• High proficiency in Sketch and Adobe Creative Suite - Photoshop, Illustrator, and InDesign skills and a bonus if you have animation skills.
• A strong portfolio that demonstrates conceptual thinking, visual design, layout, colour and type skills and experience working across a variety of digital projects. 
• Solid knowledge of digital formats across various screen sizes and devices, as well as a working knowledge of setting up files for print and web use.
• You are comfortable working autonomously and in collaboration with others to discover the right solutions.
• Able to work reactively and at speed in a quick turnaround, fast paced environment, adapting to changing priorities, maintaining a great eye for detail
• Excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces.
• A true passion for digital design, communications design, and visual identity.
• Lily’s Kitchen values will shine through in everything you do.
• You’ll be well practiced at using your initiative, have a can-do attitude and will be keen to learn and grow at Lily’s Kitchen
• You will be a B Corp advocate and understand the impact your role has on people, pets and the planet.
• Finally, we hope it goes without saying, that you’ll have a passion for pets!

Our Perks

At Lily’s Kitchen we believe that everyone should enjoy their time at work. We reward the care our people put into their job, by caring for them in return. Our benefits are designed to make our people smile, save for the future, stay healthy and give back where they can and include:

• Dogs at work; what better way to put a smile on your face! Plus ‘Pawternity’ allowance to support you settle in new four-legged friends to the family.
• Flexible Working: flexitime, working from home, part-time working, flexible support
• Save for the Future and Protect Loved ones: a pension plan that goes beyond, the option for salary exchange and an option of an ethical pension fund reflecting our team’s attitudes and needs. Plus, a life assurance scheme to look after those that depend on you.
• Staying healthy and well: Our team’s health and wellbeing is very important to us and we offer private medical, private dental, employee assistance programme, mental first aiders and a cycle to work scheme.
• Supporting our community: with a volunteering allowance we can give back to causes we are passionate about. Plus supporting and having fun together as a team.
• And more …

Lily’s Kitchen Story

At Lily’s Kitchen we are pet food pioneers. We are changing the game with our mission to provide proper food for cats and dogs all over the world. 

Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets. 

Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and are proud to lend a paw to charitable causes. 

We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.

Awarded a Royal Warrant Holder in 2019 and named in the Sunday Times Virgin Fast Track 100 three years in a row, we are a fast-growing company founded on passion and innovation. How innovative can a pet food company be (we hear you cry)? Innovative enough to win a Queens Award for Enterprise in Innovation, we reply (with passion). We are the first pet food company to have won the award, and it speaks volumes about our recipes and how we do business.

Our Purpose.

We exist to inspire pet parents to feed pets properly and have fun doing it.

Our Vision.

We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values.

We recruit to our values at Lily’s Kitchen: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People.

We seek out and develop talented people who love to succeed and make a positive difference in everything they do.