Vacancy: Marketing and Sales Lead

Summary Join the Learning with Parents team to develop our school marketing and sales programmes, helping us to reach more schools so that one day every child is supported at home to fulfil their potential.

Job Title Marketing and Sales Lead

Reports to Programme Director

Salary £37,720

Contract Full time, part-time (minimum 30 hours per week)

One-year fixed-term contract, with the possibility of extension subject to organisational need.

Location Hybrid (the team is currently based in our Bristol office two days per week, other days remote)

About Us Learning with Parents supports all families to have positive learning interactions together. We drive inclusive parental engagement by partnering with schools and leading the sector through learning what works.

By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.

We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance.

You can read our 2025 impact report here and see our latest news and blogs here.

About the Role The Marketing and Sales Lead will be the driving force behind our marketing and sales programmes for schools, bringing their creative flair, marketing expertise and sales understanding to help Learning with Parents engage more schools across the UK.

We see there being three strands of marketing to this role: awareness raising marketing to both cold and warm contacts that drives attendance to events such as webinars and our parental engagement forum, sales marketing to new schools that drives sales of our programmes and marketing that supports the schools team to develop deeper school partnerships and grows the impact of our programmes in schools.

Alongside this marketing we also would like this role to shepherd our schools through the sales pipeline ready for onboarding.

Core areas of responsibility School marketing strategy support

Review, evolve and implement our marketing to schools approach, with the support of our Programme Director, taking it beyond email to other channels.

Analyse and report on our marketing performance to the Programme Director, making clear and actionable recommendations for improvements.

In collaboration with our Communications Officer, ensure our brand guidelines are used effectively and kept up to date for all staff to use as required.

Awareness Raising Marketing

Help us reach new schools by designing eye-catching marketing assets that communicate the benefits of Learning with Parents and match audience needs.

Collaborate with our Communications Officer to create values-led content for our website and social platforms that will engage and inspire school leaders and teachers.

Create marketing to new and current schools that drive attendance to events such as webinars and the parental engagement forum and provide support for each session.

Sales Marketing

Review and evolve our email marketing to schools in our sales pipeline and new school to support sales with action-orientated marketing messages and materials.

Support the cross-sell of programmes to existing schools by optimising marketing messages and timing.

Create engaging newsletter content that communicates our brand personality, support schools with parental engagement and builds school loyalty.

Sales Pipeline Management

When needed, deliver sales demos to prospective schools.

Manage the follow-up emails to teachers and school leaders after sales demos to move them through the pipeline.

Log emails and correspondence with prospective schools.

Send reminders to schools on their next actions.

Track and analyse data on school sales and report to Programme Director.

About You A successful Marketing and Sales Lead will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity’s growth and impact.

Our ideal candidate would also be able to provide examples of when they have used the following skills and experience:

Previous success in marketing to educational institutions such as schools / colleges etc. Creative storyteller with a passion for creating content. Excellent copywriting skills. Exceptional abilities on Canva or similar. Confident use of a CRM system, such as HubSpot, to manage sale leads. Strong organisational and planning skills. Ability to work independently and in collaboration with teams. Working to Key Performance Indicators linked to both the performance of marketing and sales numbers. A desire to champion and uphold our organisation’s vision, mission and values.

Our ideal candidate might also be able to provide examples of when they have used some of the following skills and experience, although these are not essential:

An understanding of the state education system in the UK. An understanding of education inequality or experience of supporting disadvantaged families in the UK. Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children’s learning.

Benefits We have a passionate team and supportive culture. We have supportive policies and offer a number of benefits including:

Generous annual leave allowance (35 days, including bank holidays). Your birthday off and additional holiday reward for every year employed with us (up to five days pro rata). Enhanced maternity, paternity and family-related leave policy from day one. Income protection in case of sickness. Flexible working times. Social events. Environmental (Net Zero) Pension. Cycle to work scheme. Benefit Hub, including virtual GP and discount scheme.

To apply Submit a CV and answer the following questions through our site by Sunday 29th November:

Why do you want to work for Learning with Parents? (no more than 250 words). Why do you want the role of Marketing and Sales Lead? (no more than 250 words). What skills or experience do you have that would make you a good candidate for this role at Learning with Parents? (no more than 500 words).

Your questions will be assessed without reference to your personal details or CV so please include all relevant information in your responses. These will be scored by multiple reviewers using a scoring matrix.

First round interviews will be online the week commencing 7th December. Second round interviews will be in person, at our Bristol offices, in the week beginning 14th January.

We think it is important that our charity reflects the lived experience of our beneficiaries, and we want to be an organisation where employees and supporters from any background can thrive.

We particularly welcome applications from candidates with lived experience of disability, candidates from Black, Asian or other minority ethnic groups, Lesbian, Gay, Bi, Trans, including non-binary (LGBTQ+) candidates, and candidates from disadvantaged communities. These groups are currently underrepresented at Learning with Parents, and we are committed to increasing representation and diversity internally at the charity.

Due to the nature of our work with young people, on acceptance of offers all Learning with Parents employees are subject to a DBS check in accordance with Safeguarding Policies and offers will also be subject to reference checks.

This role may require travel and nights away.

If you have any questions about the role and applying, please contact us at [email removed - click apply for more details].