Chief Marketing Officer

Hello, we're TiPJAR. TiPJAR exists to make appreciation fair, transparent, and direct and in joining our team, you’ll play a part in putting tipping back in the hands of the people who earn it and rely on it most. What began as a bold idea has become a global platform changing the daily lives of thousands. We’re doing something no one has done before, and that means we move fast, challenge assumptions, and push through walls that would stop most teams. We’re a values-led, people-first company. We celebrate wins loudly, communicate openly, innovate boldly, and believe success is something we build and share together.

THE ROLE: Do you want to own the growth engine for the UK’s leading tipping platform? Want to support brilliant hospitality workers with financial wellbeing, whilst enabling business operators in one of the most eclectic and well-loved sectors to be compliant and headache-free? Come and join the team at TiPJAR. TiPJAR is a fast-growing B2B SaaS scale-up on a global mission to bring fair, transparent and compliant tips and tronc to hospitality and beyond. Having delivered consistent year-on-year growth, we are now entering our next phase of scale, with ambitious revenue targets, expanding international opportunities and an increasingly enterprise-led go-to-market strategy.

We are seeking an experienced, commercially minded Chief Marketing Officer to own and lead our end-to-end marketing strategy. This is a senior leadership role responsible for the full depth and breadth of our brand and marketing, from driving predictable, high-value demand generation, to strengthening our brand, and building a high-performing marketing function that supports sustainable ARR growth. You will work closely with the CEO and Chief Commercial Officer, acting as a core member of the leadership team and a key driver of TiPJAR’s growth story.

WHAT YOU’LL BE DOING: Demand Generation and Revenue Impact, Brand, Positioning and Messaging, Marketing Leadership and Team Development, Go-to-Market Strategy and Enablement, Data, Performance and Scale.

WHAT YOU BRING: Proven experience as a senior marketing leader within B2B SaaS, ideally at scale-up or high-growth stage. Deep expertise in demand generation with a strong track record of driving pipeline and revenue. Experience marketing to multiple audiences including B2B decision-makers and B2C or B2U end users. Hospitality software or adjacent sector experience is highly desirable.

A BIT ABOUT US: What We Offer - Competitive salary, Flexible working options, Work from anywhere for up to 4 weeks a year, TiPJAR reward scheme, Salary Sacrifice Pension Scheme, Company socials, A values led, supportive team, A workplace where your ideas matter and your impact is visible.

Our Values - A Tip Is Earned, Never Expected: We recognise great work openly, fairly, and often. A Community of Trust and Transparency: We communicate honestly and care about the detail. Tap Into the Passion: We stay curious, take smart risks, and keep improving. Success Is a Shared TipJar: We win together, support each other, and share the rewards.

Interview Process - We keep our process simple, transparent, and human. You’ll meet the people you’ll actually work with, and we’ll give you space to show how you think, communicate, and collaborate.