Growth Marketing Officer (School Support)

Play a key role in delivering Oak National Academy’s digital marketing strategy and user acquisition.

In this vital role you’ll:

• Help develop and deliver our digital marketing plan to attract teachers to Oak National Academy (user acquisition).
• Manage and optimise digital campaigns, including designing and analysing A/B tests.
• Create copy and content to attract and re-engage teachers to Oak including across web, SEO/SEM, display advertising and social media.
• Identify gaps and opportunities in user journeys and help to optimise landing pages to increase conversion.
• Develop nurture streams to convert visitors to product users.

Responsibilities

• Create content plans and copy for integrated campaigns to support, attract and retain users of Oak National Academy.
• Monitor the performance of campaigns, optimising spend and activity based on performance, insights and trends.
• Understand what teachers want and need from curriculum resources and apply this to our school support and product work.
• As a member of the Oak Team, contribute to the planning and culture of the organisation.
• Work in cross-functional and product oriented squads with colleagues from across the organisation, as required.
• Support all work across School Support and take on other general responsibilities as required.
• Deputise for the Digital School Support Manager.

Knowledge, skills and experience

• 2+ years experience in campaign management, content marketing and optimisation.
• Proven success in, and a strong understanding of, SEO, Paid Search, PPC, Website Optimisation.
• Skilled in, and a passion for, learning deeply about and supporting a product’s users.
• A passion for and/or experience of working in the education sector.
• Proven success in managing stakeholders and working collaboratively with others.