Senior Sales Enablement Marketing Manager

This role's primary responsibility is to ensure the commercial team are fully equipped to identify, attract and convert new business through effective sales enablement initiatives, processes and collateral. Alongside this, you’ll also be responsible for the coordination of partnership marketing programmes and initiatives.

A clear understanding of sales and experience in a sales enablement role is vital, as this role will define and deploy sales enablement content, processes, practices and tools to optimise sales results and productivity.

Who we are:

As a leading European retail investment marketplace, Crowdcube raises finance for Europe's hottest high-growth businesses by giving investors the opportunity to back businesses they believe in. Having amassed an investor community of over 1.2 million people, which has funded over 1,200 businesses, Crowdcube was named the most active investor in private equity in 2021.

Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.

Since founding in 2011, we’ve successfully funded over 1,000 campaigns with brands from across the globe, such as Monzo, BrewDog, Grind, Cowboy, Mintos and what3words.

What you will be doing:

• Working directly with senior members of the commercial team to understand, develop and facilitate
• initiatives their teams require to be successful
• With support from the wider marketing & design teams, you will be responsible for the creation, optimisation and management of sales collateral to support our sales team and external referral partners
• Taking ownership of sales enablement metrics
• Drive adoption among the sales team of sales enablement tactics, processes and collateral
• Defining, implementing and training the team on best practice for using sales enablement collateral
• Supporting the execution of any partnership marketing programmes with the support of the wider marketing team
• Supporting the Head of Business Development with the team’s training requirements including the development and delivery of training sessions and materials
• Working closely with the Business Development Team to enhance and support the sales process, including providing ad-hoc support on meeting preparation and follow up
• Taking ownership of the execution of activity to drive, nurture and convert Marketing Qualified Leads (MQL)

Requirements

We’re looking for someone who has:

• Experience in working in a B2B sales enablement role
• A demonstrable understanding and empathy for sales
• Proven examples of how to make content consumable and usable in a sales process
• Analytical skills and a drive to track, report and improve on sales enablement metrics
• Experience of using Salesforce
• The ability to thrive in a fast-paced environment
• A natural drive to innovate and improve
• Excellent verbal and written communication skills
• Highly organised and methodical, with an eye for detail
• Excellent project management skills, with the ability to handle multiple priorities and stakeholders simultaneously

And, hopefully:

• Experience in using Outreach and other sales enablement software solutions
• Experience in facilitating sales team training

We like to nurture talent and ensure members of our team develop and hone their skills through training, attending conferences and subscriptions to online courses. We’re passionate and hard-working, and we take care of our team:

• £Competitive
• Participation in the employee share option plan (subject to the prevailing company policy at the time)
• 25 days holiday + bank holidays + holiday for tenure
• Pension Scheme at 4% matched (UK Residents Only)
• Private Medical Scheme
• Access to Plumm, a mental health platform
• Life Assurance Scheme (4 x salary) - Uk residents only
• Access to Sunlight - a learning & development platform with a £1000 training and wellness budget per year
• Cycle to Work Scheme - UK residents only
• Weekly demos to show what we're working on, monthly team meetings
• Company perks such as fruit, snacks, fitness classes and weekly office beers
• Company outings and activities (previous fun included a trip to a gin distillery, karaoke, charity football match, Square Mile Relay, bowling and a day at River Cottage)

Our interview process typically consists of an initial phone screen, an interview with the hiring manager and a task, followed by a final interview with other members of the team. There aren't any trick questions and the task will typically be based on a real scenario the team have worked on.

Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.

We are a flexible workplace. Cuber Choice enables Cubers and future Cubers to do their best work, in whatever way is best for them and the business. We commit to treating all employees equally, whether they are home or office-based. We do not reward presenteeism but focus on impact. Employees may choose a different work schedule to meet personal or family needs. This includes early finishes, late starts, selecting your own working hours, and you may also choose to split your time between home and office.