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GEEIQ is the gateway for brands to engage with Esports, Gaming, Metaverse and NFT, providing detailed analysis and metrics for strategic planning, partner identification and optimisation for existing partnerships.
Overview
Salary
£45000 - £55000
Location
London
Expires
Expires at anytime
About the role
We’re looking for a Product Marketing Manager to help drive our B2B go-to-market strategy, this is a great opportunity to own and drive activity for a rapidly growing business. You will have the opportunity to lead in the development of our product’s marketing strategy, campaign planning and execution.
We are looking for a person who has experience within a B2B SaaS space. You will have developed and led go-to-market plans and product launches and enjoy building compelling marketing and communication materials and campaigns to drive customer engagement. This is a new role so we are looking for an experienced and motivated Product Marketeer who can truly own and grow the role and function.
What you will be doing as our Product Marketing Manager
- Own “the commercial voice” of GEEIQ by defining, documenting, and evolving the way we communicate with our customers, users, and the market/public
- Generate high-quality content for customers including website copy/landing pages, blogs, webinar content, uses cases/customer stories, and more positioning and communication, driving adoption and usage by our customer base.
- Hands on marketing - setting up campaigns, coordinating lead generation, engagement, nurturing through the funnel.
- Develop and implement product marketing strategies, consistent with business and market needs
- Own and build product marketing processes, establish best practices and grow the product marketing function
What we're looking for
- Experience working as a product marketer or similar role in a B2B SaaS company.
- Experience with digital campaigns (content marketing, social media, email marketing, search ads, SEO, and more)
- Great communication and storytelling skills.
- An eagerness and ability to work with people from all over the business, keeping them informed and involved.
- A passion for new challenges and prioritising multiple work streams well.
- Strong problem-solving skills and a willingness to roll up your sleeves and wear many hats to get the job done
