Drop Bear Beer Co.

Regional Account Manager North England

Sustainable alcohol free brewer seeks passionate and ambitious sales dynamo to grow our presence in the North!


"We're on a mission to brew the best 0.5% ABV craft beers and build a better world in which to drink them"

Founded in 2019, Drop Bear has fast become a key player in the UK alcohol free beer market with a variety of product and business awards to its name. Our UK presence continues to grow steadily with listings in Tesco, Inn Express, Pigs Ears, Coop, Ocado, TKMaxx, and another major supermarkets pending. Internationally Drop Bear is available from Ireland to Australia.

As Wales' first B Corp Brewery, balancing people and planet with profit isn't just a goal, it's at our very core and we strive to create a happy and healthy work place for all.

After significant investment we are in the process of building the UK's largest alcohol free brewery in South Wales and we recently announced our plans to become the world's first carbon neutral alcohol free brewery.

We're foodies, innovators, and adventurers. Above all, we're good humans.

We look forward to meeting you!


As the RAM for North England at Drop Bear, you will have an exciting opportunity to have a real impact on a fast growth company and grow our North presence. You will be expected to:

  • Work collaboratively within the Drop Bear team and with partners
  • Travel to the brewery once per month
  • Manage key & independent sales accounts Deliver new business across ‘The North’ within defined performance objectives and revenue targets (Key cities Manchester, Liverpool, Leeds & Sheffield)
  • Report to the Head of Sales Develop & execute the regional strategy contributing to the total business success
  • Think outside the box to develop new and unique sales tactics and incentives to drive performance
  • Be a positive Drop Bear brand ambassador and effectively communicate our value proposition to a variety of industries

As part of the National Team, you will be required to win market share for our brands by selling both directly and via wholesale & retail partners. This role will be focused on winning new business in the short & medium term.


  • Securing permanent listings in new customers across the North of England Creating & executing activation & promotional plans to ‘pull through’ sales in line with the ‘National Brand Plan’
  • Create partnerships and grow sales with new Multiple Retail Groups
  • Building winning relationships with new wholesale partners
  • Accurate forecasting and management of the ‘Sales Budget’
  • Negotiation and analysis of commercial agreements to ensure on going revenue optimisation
  • As a key member of the Sales Team, be a real team player, lead by example and share best practice


  • A passion for beer/ premium brands and a clear understanding of what makes these brands successful
  • Self-motivated and solutions based with a ‘can-do’ attitude
  • Excellent communication and presentation skills, both verbally and written
  • Commercial awareness with good numerical and logical reasoning skills
  • Ability to translate category insights into compelling ‘sales stories’
  • Excellent time management with the ability to multi- task, prioritise and plan effectively
  • A strategic mindset, someone who will make the right decision for the long term
  • Demonstrate an affinity with working within B Corp principles
  • An inclusive personality who is happy to work as part of a diverse team


  • Minimum 4 years On / Off Trade sales & account management experience
  • Experience working with free trade, wholesale, retail and on trade multiple retail customers
  • Knowledge of the On & Off Trade marketplace, with existing relationships with customers across the North of England

We don’t discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence. We're committed to building a diverse team and are constantly looking for ways to improve our processes to help us do that.