Content Strategist

Who are we? 

Lasting Lemons is a fast-growing London Based TikTok Content Creation Agency. Our mission is to turn creativity into impact. We connect brands to large audiences on TikTok through short form video content. We work with a range of clients and currently provide 4 different services: 

1. TikTok Management - planning, strategy, content calendars and community management. 

2. Content Production - planning, shooting, editing and distributing content on TikTok.

3. Influencer Campaigns - briefing brands and influencers on creative concepts and trends.

4. Insights - measuring the success of our campaigns and content.

You will assist with all of these services but with particular focus on Strategy and Content Production. 

The Role:

We are looking for some who is creative and passionate about TikTok. You will be responsible for creating and overseeing the paid and organic content we produce for our clients. We want to see creative, fresh, innovative and reactive content ideas. You have the freedom to bring your creative ideas to life. You will be fundamental in helping develop exceptional TikTok strategies and campaigns for clients and produce high quality video content to support these. You will help measure the success of these and present the results back to the team and our clients. 

Responsibilities:

- Working closely with our clients to gain an understanding of their brand objectives, then creating exceptional TikTok Marketing Strategies which align with them.

- Producing innovative and forward thinking creative concepts and video content for TikTok.

- Researching trends on TikTok and proactively looking for new content opportunities e.g. sounds, videos, topics, audios, effects. 

- Creating content briefs for Clients and Influencers.

- Managing and producing Content Calendars for clients which align with their brand objectives.

- Liaising with clients over regular emails, weekly calls and face to face meetings; including onboarding calls, weekly status calls and monthly reports.

- Developing campaigns and creative concepts for clients.

- Confidently directing teams of people on shoot days. These will be in their restaurants, offices, events etc.

- Directing, producing, editing and distributing video content on TikTok.

- Presenting creative concepts and trends confidently to our clients and our team. 

- Assisting with the community management side of our client’s TikTok pages including interacting with users and brands through comments.

- Assisting with copywriting for TikTok to be posted alongside creative content produced e.g. creating captions and text overlays with CTAs and hooks.

- Growing our client TikTok pages and reaching new audiences through viral content.

- Mange the Lasting Lemons socials e.g. Instagram, LinkedIn, TikTok, Twitter, Facebook.

- Presenting insights/post-campaign analysis to clients and team on regular basis.

Required skills and experience:

- Experience creating and implementing Marketing Strategies for clients.

- Experience in social media/marketing role.

- Live and breathe TikTok.

- Experience creating content for TikTok, ideally for brands but not essential.

- Experience producing, editing and distributing content on TikTok.

- Previous experience working for a brand or in a client facing role.

- Excellent communication skills and a team player.

- Confidence and a leadership skills are essential. 

- Experience directing/managing a team of people.

- Confidence in front of a camera.

- Ability to work in a fast paced environment and able to react to new trends quickly and confidently.

- Experience measuring and understanding success of campaigns using analytic tools.

- Innovative and creative. 

- Trend discovery on TikTok and create exceptional content aligned with these.

- Excellent copywriting skills.