Head of Growth Marketing

Head of Growth Marketing

Marketing | Location Remote (but a London office if you wish to use it)

At Pod Point we’re changing the way people drive.  We fundamentally believe that travel shouldn’t damage the Earth so we’ve made it our mission to install a Pod Point (an Electric Vehicle charging point) everywhere you park. To make that vision a reality, we need the brightest, most tenacious and most inspiring talent in the world - we are growing faster than the market and we need to maintain that velocity - that’s where you come in!

The Role

Due to the rapid growth of our business, we’re looking for an innovative, proactive and inspiring Head of Growth Marketing to jump on board joining our Marketing team to help us achieve our ambitious growth goals. The position will report into the Head of Marketing and will be based remotely (although we have an office near Old Street Station in London that you are welcome to use).

What you’ll do

• Lead and develop the Growth Marketing and Marketing Operations elements of Pod Pod Point’s marketing team.

• Growth Marketing:

  • Drive our online customer acquisition strategy to build lead pipeline and achieve our B2C & B2B lead generation targets.

  • Drive optimisation and diversification of our online acquisition channels

  • Foster synergies with the wider marketing function to unlock additional lead generation opportunities

  • Build strong relationships with sales leadership to understand and plan around sales’ pipeline needs

  • Drive ecommerce KPI optimisation, in collaboration with sales and product

  • Proactively surface growth opportunities, insights and recommendations across the wider customer journey

• Marketing Operations:

  • Oversee management of the platforms (including our website and aspects of our eCommerce platform), processes and data infrastructure (including web analytics) that underpin our marketing activity as well as managing the relevant vendor relationships

  • Drive improvements to our MarTech stack and reporting infrastructure, including implementation of a marketing automation platform

  • Oversee lead management and work cross-functionally to manage pipeline, service communications to customers and optimisation of our sales and marketing funnel.

  • Run reporting, analysis and forecasting to support the wider marketing team, commercial function and in some instances, the business as a whole

  • Enable the wider marketing team and commercial function through support with campaign execution, measurement and management of cross-functional projects.

What you’ll need

• Experience leading a Growth Marketing or Marketing Ops team (with direct line management) and a player/coach mindset.

• Proven track record of generating large volumes of high quality leads (B2B & B2C) and/or eCommerce sales.

• Strong proficiency (directly or in a strategic capacity) with:

  • SEM (SEO and PPC), Paid social, Affiliate marketing

  • eCommerce, CMS and landing page platforms

  • CRM and lead management

  • CRO and A/B testing

  • Email and automation

• Previous experience managing reporting, forecasting and analytics, including related data infrastructure

• Experience managing budgets of at least £1M and achieving CPA/CPL targets

• Working knowledge of GDPR, PECR and non-broadcast CAP Code

• Excellent communication and stakeholder management skills

• Experience of leading a team or project using agile frameworks (Scrum, Kanban) and ideally with Atlassian products (Jira, Confluence)

• A proactive, flexible and adaptive mindset with the ability to think strategically

• Proven track record of using data to make decisions and influence others with strong excel proficiency

Bonus Points

• Experience working in a high growth start up or scale up environment

• Second line management experience

• You have a dog (which you’d be welcome to bring into the office, as and when you choose to go in)

• You’re passionate and knowledgeable about climate change, sustainability and/or the EV industry

Our culture is electric

At Pod Point we like to think we are anything but conventional. We have worked hard to create a rapidly-growing, constantly innovating, flat-structured world, where each employee can see the vital contribution they are making to the company. We knew from the very beginning that a rigid, corporate environment was never going to work for us, and we have stayed true to our word - we’re anything but.

We work hard; we’re not clock-watchers but equally you may find yourself working into the evening very occasionally. In return we’ll pay you well, give you complete ownership to shape the role, give you ground-breaking projects to work on and surround you with fantastic, talented people. We also provide the following benefits:

• Salary Sacrifice Electric Vehicle Scheme

• Flexible working hours and a casual dress code

• Remote first working approach

• 25 days holiday (plus bank holidays)

• Very generous maternity and paternity leave scheme

• Pension scheme

• Eyecare scheme

Remote first

We’re a “Remote first” company, so we conduct all interviews on Google Meet and are pretty good at onboarding new starters remotely (if we do say so ourselves). We do have our dog friendly (!) London office which you will be welcome to use for work if you prefer - although there will be no requirement for you to do so.

Final things to note

Pod Point is an equal opportunities employer, although you must be legally able to work in the UK, and any data you provide us will be stored and disseminated in accordance with Pod Point’s Privacy Policy.

We like to deal directly with our candidates so no agencies please!