Head of Marketing

Join Vitl as they are looking for a Head of Marketing

๐Ÿš€ Our mission

We are building the worldโ€™s most advanced nutrition platform, combining our AI-driven consultation, DNA reports and blood test results, to provide tailor made vitamins and health advice. We want to help people feel 100% more often.

๐Ÿ‘Œ Since launching weโ€™ve already:

  • Achieved over ยฃ6m in revenue with 100%+ YoY growth
  • Helped over 800,000 people learn more about their health with our industry-leading online nutritional health consultation
  • Attracted investment from some of the UKโ€™s leading seed investors including Samos (backers of Ocado and Charlotte Tilbury) and True (a leading UK consumer investor), as well as Alex Chesterman (Founder of Zoopla, LoveFilm & Cazoo), Simon Duffy (Founder of Bulldog skincare) and the former Global Head of Food and Personal Care at Unilever
  • Started selling our products in Boots, Sainsbury's, Whole Foods and Ocado with Vitl now available in over 1,200 stores in the UK
  • Created a service that customers love - over 90% of reviews on TrustPilot rate Vitl as 'Great' or โ€˜Excellentโ€™

๐Ÿ’ป About the role

We are looking for an ambitious Head of Marketing to join us at Vitl! This is an exciting opportunity for an experienced e-commerce marketer to help propel our brand forward, opening up new territories and opportunities and growing the marketing function. You will lead a small but growing team of marketers in order to improve marketing performance and help us achieve our goals.

Main skills required:

  • 8+ years experience in e-commerce & marketing campaign management and execution
  • CRM / email marketing experience
  • Search marketing skills โ€“ SEO, Paid Search / PPC
  • Paid social / social media marketing experience
  • A good understanding of PR and content marketing techniques
  • Customer journey (UX) experience, and a good eye for improvements in web design and usability
  • Creative and Innovative in the way you come up with solutions and drive business transformation
  • Strong leadership skills and the ability to grow, inspire and develop high performing teams
  • Excellent communication and stakeholder management skills
  • Commercially minded with good negotiation skills
  • Ability to thrive in a fast paced environment

Core responsibilities:

  • Ownership, creation and implementation of marketing strategies that are aligned to the company's vision, goals and objectives
  • Lead and direct the team on the overall creative and design of the brand and its execution across all platforms
  • Lead, coach, and develop the Marketing Team and ensure there is an operating model to support further growth. Identify and support the training and development of the team to deliver on strategy
  • Partner with teams across Vitl (including Tech, Product, Data & Sales) to design and execute growth ideas
  • Lead and develop a customer acquisition & retention strategy to drive sales growth, brand awareness and customer engagement
  • Responsible for the consumer journeys for both offline and online business and the UX/UI of these journeys.
  • Lead and direct the team on email marketing strategy
  • Lead and direct the team on content strategy and ensure there is creative and compelling content on all channels and platforms
  • Lead and direct the team on an effective social media, PR and outreach strategy and implementation that supports growing brand awareness but also enables acquisition
  • Lead and direct the team on our SEO and PPC strategy and ensuring that this managed effectively with the use of internal resource and external agency staff
  • Identify New Product Development (NPD) opportunities and work with the Tech & Operations teams on innovation both in terms of products & services
  • Review and report on marketing success including KPIs and ROI on campaigns. Make continuous recommendations and improvements to all KPIs based on data/MI
  • Ownership of the marketing budget, ensuring these are set with the General Manager and monitored and reported on monthly.


๐Ÿ‘ฉโ€๐Ÿ’ป A bit about you

  • You will be a competitive person who enjoys pressure and works best in a results-driven role
  • Must have experience in managing high-performing growth teams
  • Highly commercial with a growth mindset
  • Excellent planning and organisational skills
  • Educated to degree level

๐Ÿ‘Œ Extra credit

  • Previous experience at a direct-to-consumer healthcare or FMCG company
  • Interest in health & wellness


  • ๐Ÿ’ต Competitive salary according to your level of experience, as well as potential for stock options at a young, high-growth startup
  • ๐Ÿ‘ฉโ€๐Ÿ’ป Unparalleled scope for learning, as well as a clear opportunity to put your mark on our next phase of growth
  • ๐Ÿก Flexible working between office and home working
  • ๐ŸŽ‰ Summer & Xmas parties and regular socials
  • ๐Ÿง  Mental health support from our friends over at Spill
  • ๐Ÿ’Š A Vitl vitamin subscription of your choice - of course!