Head of Marketing/CMO

🚀 Our mission

We are building the world’s most advanced nutrition platform, combining our AI-driven consultation, DNA reports and blood test results, to provide tailor made vitamins and health advice. We want to help people feel 100% more often.

👌 Since launching we’ve already:

• Achieved over £6m in revenue with 100%+ YoY growth
• Helped over 800,000 people learn more about their health with our industry-leading online nutritional health consultation
• Attracted investment from some of the UK’s leading seed investors including Samos (backers of Ocado and Charlotte Tilbury) and True (a leading UK consumer investor), as well as Alex Chesterman (Founder of Zoopla, LoveFilm & Cazoo), Simon Duffy (Founder of Bulldog skincare) and the former Global Head of Food and Personal Care at Unilever
• Started selling our products in Boots, Sainsbury's, Whole Foods and Ocado with Vitl now available in over 1,200 stores in the UK
• Created a service that customers love - over 90% of reviews on TrustPilot rate Vitl as 'Great' or ‘Excellent’

💻 About the role

We are looking for an ambitious Head of Marketing to join us at Vitl! This is an exciting opportunity for an experienced e-commerce marketer to help propel our brand forward, opening up new territories and opportunities and growing the marketing function. You will lead a small but growing team of marketers in order to improve marketing performance and help us achieve our goals.

Main skills required:

• 8+ years experience in e-commerce & marketing campaign management and execution
• CRM / email marketing experience
• Search marketing skills – SEO, Paid Search / PPC
• Paid social / social media marketing experience
• A good understanding of PR and content marketing techniques
• Customer journey (UX) experience, and a good eye for improvements in web design and usability
• Creative and Innovative in the way you come up with solutions and drive business transformation
• Strong leadership skills and the ability to grow, inspire and develop high performing teams
• Excellent communication and stakeholder management skills
• Commercially minded with good negotiation skills
• Ability to thrive in a fast paced environment

Core responsibilities:

• Ownership, creation and implementation of marketing strategies that are aligned to the company's vision, goals and objectives
• Lead and direct the team on the overall creative and design of the brand and its execution across all platforms
• Lead, coach, and develop the Marketing Team and ensure there is an operating model to support further growth. Identify and support the training and development of the team to deliver on strategy
• Partner with teams across Vitl (including Tech, Product, Data & Sales) to design and execute growth ideas
• Lead and develop a customer acquisition & retention strategy to drive sales growth, brand awareness and customer engagement
• Responsible for the consumer journeys for both offline and online business and the UX/UI of these journeys.
• Lead and direct the team on email marketing strategy
• Lead and direct the team on content strategy and ensure there is creative and compelling content on all channels and platforms
• Lead and direct the team on an effective social media, PR and outreach strategy and implementation that supports growing brand awareness but also enables acquisition
• Lead and direct the team on our SEO and PPC strategy and ensuring that this managed effectively with the use of internal resource and external agency staff
• Identify New Product Development (NPD) opportunities and work with the Tech & Operations teams on innovation both in terms of products & services
• Review and report on marketing success including KPIs and ROI on campaigns. Make continuous recommendations and improvements to all KPIs based on data/MI
• Ownership of the marketing budget, ensuring these are set with the General Manager and monitored and reported on monthly.

Requirements

👩‍💻 A bit about you

• You will be a competitive person who enjoys pressure and works best in a results-driven role
• Must have experience in managing high-performing growth teams
• Highly commercial with a growth mindset
• Excellent planning and organisational skills
• Educated to degree level

👌 Extra credit

• Previous experience at a direct-to-consumer healthcare or FMCG company
• Interest in health & wellness

Benefits

• 💵 Competitive salary according to your level of experience, as well as potential for stock options at a young, high-growth startup
• 👩‍💻 Unparalleled scope for learning, as well as a clear opportunity to put your mark on our next phase of growth
• 🏡 Flexible working between office and home working
• 🎉 Summer & Xmas parties and regular socials
• 🧠 Mental health support from our friends over at Spill
• 💊 A Vitl vitamin subscription of your choice - of course!