Marketing and Content Coordinator

Full-time, fixed term role until 31.03.2025

ABOUT US

The British Library Business & IP Centre (BIPC), based at St Pancras in London, opened in March 2006 with the help of London Development Agency funding. Since then, it has welcomed over 1,000,000 people through the doors and online. We have an excellent track record in supporting entrepreneurs from all walks of life to start and grow successful businesses, with people who have used our services up to four times more likely to create a sustainable business.

The Business & IP Centre is at the core of a wider National Network across the UK, through which any entrepreneur or SME can receive free access to databases, market research, journals, directories and reports worth thousands of pounds, as well as a high quality and consistent service tailored to meet local requirement. We also have an emerging permanent business support service of BIPC Locals in some London borough libraries enabling us to reach entrepreneurs in the heart of their communities.

THE ROLE

We are currently looking for a dynamic Marketing and Content Coordinator to join our Business and Digital Marketing Teams. In this role you will contribute to the delivery of an ambitious strategy, aiming to make business support accessible to everyone through the British Library’s BIPC, and through the emerging BIPC Local business support service in London borough libraries.

You will support the Senior Marketing Manager (Business) and work closely with other members of the marketing team (Marketing Manager, Marketing and Content Coordinator) to develop and implement strong, content-led marketing plans. These will raise awareness of the BIPC and its core offer at the British Library, as well as across the emerging hub and spoke business support service of BIPC Locals in London borough libraries. You'll ensure efficient campaign delivery that is on brand and on message.

You’ll be a creative thinker with experience of working on marketing campaigns and have a genuine interest in supporting entrepreneurs, including those from diverse backgrounds. Writing copy for print and digital collateral will come naturally to you.

You’ll be comfortable with creating content for channels including email, social and web, and have experience in social media management. You'll lead on content creation for our owned channels and manage our social media calendar.

This is a part time, fixed term role.

DAY TO DAY 

Creating and commissioning content

• Work with the Senior Marketing Manager and external agencies to develop and run marketing campaigns which promote our support, services and events
• Create intelligent and bold content for multi-channel campaigns; as part of this, lead the creation and commissioning of content from experts and other external business partners for all owned channels, including social media, website and blog
• Implement innovative content strategies to develop the business owned digital channels

Publishing content

• Work with the Marketing and Content Coordinators to upload and distribute content via the Library’s primary media channels: web, email, social media and print
• Manage the social media calendar for all BIPC accounts
• Continue to develop our case study programme to illustrate the benefits of our services in marketing campaigns; put their stories at the heart of our content strategy
• Identify opportunities for linking topical events to BIPC content

Reporting and analysis

• Work with the Senior Marketing Manager and the BIPC marketing team to track the effectiveness of campaigns
• Have a flexible approach and use data to improve campaign delivery
• Report on campaigns and on the progress of owned digital channels at appropriate intervals

ESSENTIALS

• Excellent editorial and copywriting skills, including proven professional experience in producing written English for printed or digital media with large audiences.
• Experience of working on successful marketing campaigns, communicating with specific target audiences and reporting on the effectiveness of marketing campaigns
• Experience of social media management
• Excellent organisational skills, with the ability to produce work plans and keep activities on track
• A diplomatic approach and able to deal with all levels of seniority
• Experience of, or interest in, working with entrepreneurs and small businesses from diverse backgrounds

THE EXCITING PART

• 25 days holiday pro rata from entry, plus public and privilege holidays
• The provision of a flexible working hours scheme which could allow you to work your hours flexibly over the week and to take up to 5 days flexi leave (pro rata) in a 3 month period.
• Generous pension scheme where the Library contributes a minimum of 26.6%
• Opportunity to develop the skills and experience to become a Marketing Manager, with relevant training provided

More about the British Library

As one of the world’s great libraries, our duty is to preserve the nation’s intellectual memory for the future and make it available to all for research, inspiration and enjoyment. At present we have well over 170 million items, in most known languages, with three million new items added every year. We have manuscripts, maps, newspapers, magazines, prints and drawings, music scores, and patents. We make our collections and programmes available to all. We operate the world’s largest document delivery service providing millions of items a year to customers all over the world. What matters to us is that we preserve the national memory and enable knowledge to be created both now and in the future by anyone, anywhere.