Minor Figures

Head of Marketing EMEA

We’re an unlikely mob of painters, jazz musicians, basketball players and barbers, brought together by a love of specialty coffee and all of the creative cultures in its orbit. We make plant-based, 100% vegan products to lift your coffee and your mind – be that in the comfort of your home or in your favourite local spot.


The Head of Marketing (EMEA) is a key part of our regional leadership team and is responsible for developing and managing our marketing and communications in the UK and our Europe export markets. This role is pivotal in our pursuit of being the most loved brand on the planet, dreaming up and delivering the strategic and wildly creative activities that grow our brand awareness, engagement and love.


Picture it, Head of Marketing for EMEA at Minor Figures… Looks good? But what will the day to day be like?

Well, you’ll be:

  • Contributing to the development and leadership of the EMEA business as a member of the Regional management team, helping to shape and implement the business strategy. 
  • Developing and managing delivery of the EMEA marketing plan, activity calendar and budget to support the overall business strategy, creating the most exciting brand on the planet and supporting the achievement of our sales objectives. 
  • Managing, developing and mentoring direct reports, inspiring and coaching for performance.
  • Tracking and evaluating marketing activity against agreed targets, including awareness, conversions and sales. 
  • Tracking and analyzing consumer and category data, spotting trends to guide strategy and develop the NPD pipeline for the EMEA business. 
  • Working closely with the Sales Team, providing category management data and insight to guide plans and initiatives to drive channel dominance. 
  • Maintaining regular communication with our Teams in London and LA, to ensure consistency in positioning of the brand in EMEA.
  • Working with our London-based creative team and product developers to develop marketing output and deliver NPD projects. 


You will be leading a team of four talented and passionate marketers, Alicia, Niall, Nancy and Bryan. You’ll report to our GM for EMEA, Ben, whose ambition for our business will inspire you to think and act at your most strategic and creative level. 

You will also be working closely with Alexa, our CMO, and the global marketing team that will support the work you do in EMEA.


You will have a strong strategic mindset, creativity in spades and will be eager to go beyond the status quo to create a brand that is truly loved by young consumers. 

Your dream role encourages you to bring your phenomenally creative ideas (that ‘blow peoples’ hair back’) to reality, leading your team to deliver solid execution and being keen to roll your own sleeves up too. 

Key Skills needed include:

  • Having strategic thinking and commercial acumen - ability to set a clear direction and build plans that drive MF towards our goals and ensure every marketing dollar is working hard. 
  • Being Insights driven - able to collate and analyse multiple sources of data to shape strategy and deliver powerful results. 
  • Possessing a creative flair that brings magic to every touchpoint and activation. 
  • Being passionate about innovation, creativity, sustainability and the Minor Figures brand
  • Having the ability to adapt to changes - able to see the big picture but with a pragmatic and flexible approach to delivery. 
  • Demonstrating an open and collaborative nature, developing and nurturing key internal and external partnerships.
  • Delivering leadership skills that support our energised and passionate marketing team. 


We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

But of course, we look after you in the other ways that you’d expect:

  • But of course, we look after you in the other ways that you’d expect:
  • 25 days holiday allowance
  • 30% discount on products from our online shop
  • Unlimited one to one coaching sessions with More Happi
  • Pension contribution
  • All the free coffee and cold brew you can drink!
  • Vegan lunches are available.

You’ll be based out of our office in East London. Work from home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. Travel will be expected from time to time as part of your role to ensure you’re across the various regions and markets in your remit.


At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.


You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:

  • Submit a CV and any supporting documents to us.
  • Tell us why you want to work for Minor Figures.

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

If you've got any questions about the role or what to chat about what life is really like at Minor Figures, email us at jointheteam@minorfigures.com.