Part Time Digital Product Growth Lead

Overview:

It’s an exciting time at OYNB and we’re looking for a Digital Product Growth Lead to play a fundamental role in accelerating our growth even further.

Reporting to the Founder and CEO, we are looking for a strategic, data and results-driven individual who has experience in leading and implementing digital growth strategies and managing the full mix of digital marketing channels.

3 days a week; initially 3 months with potential to become an ongoing role.

About us:

• This project focuses on our coaching/ course offer called Take Control
• Take Control is a proven coaching-based education programme which supports people in changing their relationship with alcohol.
• Whereas OYNB focuses on alcohol abstinence, Take Control focuses on alcohol moderation leading to alcohol abstinence.
• Take Control's product offer comprises: 
• Low Ticket Front End Offer - ‘Take Control’ self-guided programme 
• High Ticket Back End Offer - ‘Complete Control’ 8-week group coaching program
• Additional Mid-Funnel and Back-End Offers
• ‘Complete Reset’ 6 day in-person retreat 
• 1-to-1 coaching

About the project:

• The marketing project is designed to build awareness of the TC offer to existing warm leads and new cold leads and to then drive subsequent sales
• The project is an integrated, multi-channel approach across website, social, paid, content and email.
• The strategy has been set and we now require a digital marketing manager to execute and manage it.
• The project team comprises freelancer and in-house specialists across channels - 6 people in total.

About the role:

• To lead the successful delivery and launch of the marketing programme for Take Control across the key marketing channels.
• To work to the defined strategy and take responsibility for its success and KPIs.
• To be the main point of contact for each digital channel owner and to direct and manage these channel owners.
• To create a motivated, inclusive team vibe
• To report into the Marketing Director daily / weekly on project progress and for any issues 

Requirements (desirable)

• Knowledge of Landing page builders like clickfunnels, Unbounce, Wordpress and how to brief work and measure / manage / feedback the delivery
• Strong Knowledge of programs like Google Analytics, Google Tag Manager, Tracking Software, Heatmaps and an ability to make decisions on evaluating the data
• Knowledge and experience in Online Marketing, Digital Marketing practices, social media processes, SEO, Content Marketing, PR and how to plan, measure and execute a digital marketing plan.
• Briefed, managed, recruited and maintained a positive culture in a digital marketing team
• Must have experience in a startup environment, rarely do things go to plan
• Growth mindset, experience running experiments, evaluating their impact and iterating.

About you

• Motivated by our mission and values as a purpose-led organisation that helps people change their relationship with alcohol for the better.
• Total fluency in English with understanding of UK and US audiences and cultures.
• Self-starter, can-do positive attitude.
• 4 years + experience in marketing for a consumer-facing tech / online startup (SAAS, e-commerce, media/events or a marketplace).
• Comfortable taking responsibility and making decisions both creative and strategic.
• Highly organised
• Focussed and accountable.
• Understand how to work with your team to guide and support your decision making.
• Used to a remote working dynamic working CEST hours or hybrid onsite in Palma, Mallorca
• Experience with data, analytics, tracking, dashboards, reporting. And competent making decisions based on this data. 
• Comfortable understanding and interpreting data and growth metrics