PPC Manager

⬇️ ABOUT THE COMPANIES ⬇️

Yellow Zebra Safaris is a multi-award-winning safari company specialising in luxury safari holidays across 'Safari Africa'. Wilderness Safaris is Africa’s largest hospitality and conservation company operating in seven countries and across more than 40 luxury camps. Located in some of the continent’s most remote, pristine and game-rich wilderness areas, the company offers unforgettable and exclusive adventures that help preserve biodiversity, conserve wildlife and uplift local communities.

⬇️ ABOUT THE ROLE ⬇️

The successful candidate will support the Wilderness Safaris and Yellow Zebra Safaris marketing teams in the creation and implementation of the marketing strategy with the primary focus being on paid search. You will be strongly data-driven and able to confidently communicate across the business to various stakeholders.

This is an exciting role for someone looking to progress and develop within the world of marketing. In return, we offer a competitive salary, as well as a friendly and supportive working environment.

⬇️ KEY RESPONSIBILITIES ⬇️

• Hands-On Multi-Brand Paid Search - work closely with our digital agency and senior stakeholders across the business to maintain efficient paid search activity across the brands and meet ambitious growth targets
• Monitor paid performance through analytical tools, dashboards, and the CRM – proactively suggest ways to improve results, keep CPA down, and keep a close eye on campaign conversion rates to ensure activity is profitable.
• Liaise with Sales teams to ensure the enquiry level and quality is appropriate.
• Analyse data and prepare stats for reporting
• Write ad copy for search ads and collate any creatives required
• Ensure accurate tracking and attribution in place for Google Analytics, CRM, website, and offline calls
• Constantly on the lookout for new innovation within the paid space

⬇️ ABOUT YOU ⬇️

• +3 years minimum experience working on B2C PPC accounts (SA360, Google Ads and Bing), either in-house or agency-side, preferably in the travel industry / tour operator space
• Proven experience managing six figure monthly budgets
• Strong knowledge of SEO and UX/DX would be a bonus
• Data-driven and confident with Google Analytics and Google Adwords
• Strong copywriting skills
• Happy to get stuck into other marketing projects where required
• Travel experience within Africa desirable
• Love for travel, conservation, and safari adventures

⬇️ BENEFITS ⬇️

• Flexible hybrid working
• Performance based bonus
• 23 days holidays, rising 1 day for every year of service up to 30 days, plus bank holidays
• Travel discounts
• Pension plan
• Fantastic & supportive team environment

✍️ HOW TO APPLY ✍️

Please send a covering letter and your CV with the subject line “PPC Manager: FAO of Annabel”