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Head of Membership

Royal Botanic Gardens (Kew)

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Posted over 30 days ago...

Expired

Seize the chance to lead an innovative membership programme at a world-renowned botanical institute, the Royal Botanic Gardens, Kew

Overview

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£65000 - £69000

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Kew Gardens, Richmond, UK - Hybrid

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Expires at anytime

Organisation summary

Join the Royal Botanic Gardens, Kew, a prestigious plant science institute and UNESCO world heritage site working tirelessly towards the protection of all forms of plant and fungi life. Fondly known as RBG Kew, the organisation has a 260-year-old legacy, enriched with unique plant and fungi collections, globally connected partners, and inspiring gardens.

Role Summary

  • Head the Membership Programme to achieve ambitious targets of population and income.
  • Revolutionize member experiences by driving engagement, fostering loyalty, and streamlining membership operations.
  • Influence Kew's brand framework and CRM programme to enhance engagement and support for the Kew charity.

Role Requirements

  • A wealth of experience in leading a large membership scheme.
  • Understanding of audience needs and data, turning them into growth-driving actionable plans.
  • Innovation, creativity, commercial drive, and strong negotiation skills are vital.

Application Process Details

  • RBG Kew provides an enriching benefits package, including continuous learning and development opportunities, healthy work-life balance, and exclusive discounts. Also on offer is a competitive pension scheme and free entry into a variety of national museums and galleries.

The Royal Botanic Gardens, Kew (RBG Kew) is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth. We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. We will achieve these goals by drawing on our leading scientific research, unrivalled collections of plants and fungi, global network of partners, inspirational gardens at Kew and Wakehurst, and our 260 years of history. Join us on our journey as protectors of the world's plants and fungi.

The role: As the Head of Membership, you will lead an innovative membership programme to achieve ambitious population and income targets by accelerating member acquisition, delivering compelling member experiences, driving immediate engagement, creating long-term loyalty, and running membership operations. You will drive change to achieve growth and inspire colleagues across Kew to be more membership driven. You will lead the membership response to our new brand framework and CRM programme to increase engagement and accelerate support of Kew as a charity whilst embedding our proposition of 'creating a thriving planet, powered by plants and fungi.'

Job requirements: You will bring extensive experience of leading a significant membership scheme. Experienced in turning audience understanding and data into actionable plans to achieve growth, you will be analytical, innovative, creative, and commercially driven. Strong project management skills with good negotiation and persuasion are essential as you work with others to deliver membership experiences.

Benefits: Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well access to our own beautiful gardens at Kew and Wakehurst.

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