Growth Marketer

The challenges humanity is facing aren’t the stuff of dystopia, science fiction, or textbooks. They’re happening today – and they’ve never been more complex and interconnected. Yet our higher education system is still structured in silos, leaving graduates ill-equipped to tackle the complexity that surrounds them. The next generation is now demanding to learn in a different way. That’s where The London Interdisciplinary School comes in.

LIS is a startup university that equips learners with an interdisciplinary toolkit to tackle the complex, real-world problems of the 21st century. With a world-class faculty, 3 exceptional founding cohorts and close partnerships with global organisations such as McKinsey, KPMG and innocent, LIS is building a new type of education for those who want to shape the world, not just fit in.

Now, we're looking for an all-star growth marketer to supercharge our growth.

What the job involves

• Establishing our growth marketing function and owning the end-to-end funnel from acquisition to engagement to enrolment of learners
• Kickstarting, monitoring and evaluating innovative growth experiments to create shifts in LIS' learner growth and create growth loops
• Collaborating as a member of a cross-functional team on developing new educational programmes by bringing your marketing experience to help us find product-market fit
• Leading on the growth and optimisation strategy for each product's lifecycle marketing
• Optimising SEO, SEM, finding and driving other paid channels, such as affiliates, influencer marketing and sponsorship
• Becoming an expert on LIS and being able to masterfully articulate our vision and product portfolios
• Supporting content and social teams in redefining LIS' tone of voice to drive engagement and conversion across our growth channels

Requirements

• You're a diligent, entrepreneurial self-starter: you love all things growth, marketing and brand and are energised by taking full responsibility for a workflow from inception through to execution, measuring results, refining the process and going again
• You're wildly creative, but data-driven: you recognise the importance of testing truly innovative ideas to grow LIS' learner base. Your data skills guide your process, but your creativity defines it
• You have experience of working in a growth marketing role and are comfortable with working in a collaborative, fast-paced startup environment with some degree of ambiguity
• Execution is your middle name: you're a doer. You recognise that strategy and planning can only get you so far and that high growth is dependent on getting things done to a high standard
• You are hypothesis-driven and rapidly test and learn: you're constantly in experimentation mode and prefer asking for forgiveness, rather than permission. When you find a channel that works well, you double down on it. When you don't, you learn and pivot
• You have an unbridled passion for disrupting higher education and growing a new type of university that rivals legacy institutions
• You have a high degree of integrity, humility and trustworthiness

Benefits

• You will be LIS' first growth hire and work closely with product and marketing leadership to have a direct impact on LIS' growth trajectory
• £45-60k annual salary, depending on level of experience
• Company-sponsored monthly fitness contribution
• Annual personal development contribution for external training/coaching
• Opportunity to join a fast-growing organisation
• 30 days holiday. Take time out to be inspired
• Opportunity to work remotely (including in another country) for up to 1 month each calendar year