Senior Growth Marketer

As Senior Growth Marketer at LFCA you'll be the driving force behind all our member acquistion initiatives. You'll develop, implement, track and optimize acquisition campaigns across multiple, mostly digital, channels. You'll own all of our growth initiatives and measure their success. You'll be in charge of creating a member acquisition strategy that supports our overarching business and impact goals. Ideally, all this will result in the acquisition of new members. In your role, you'll work together with our content, community and product teams. Ultimately, you'll make sure our message reaches our target audience of climate action practitioners. 

This is a remote role. The preferred starting date is January 1st, 2023.

What you will be doing

Strategy

• Oversee the planning and development of our growth strategy
• Set and achieve growth-related OKRs

Execution

• Get your hands dirty — design, execute, test, evaluate, and optimize all growth marketing initiatives across all channels (social ads, SEO, email)
• Prioritize creative, cost-effective, and savvier acquisition tactics
• Partner closely with product, content, and community teams in all of your efforts
• Support with content marketing (blog, guides, Knowlegde Hub), including copywriting and storytelling

Experimentation & Analytics

• Develop an experimentation roadmap to prioritize existing and identify new channels
• Continuously analyze performance to identify improvements

Your profile

• 5+ years of relevant experience in a growth marketing role
• Proven track record of successful acquisition efforts in a B2B-facing company
• Hands-on experience with a number of channels. Familiarity with LinkedIn marketing highly desired.
• Digitally savvy with a strong understanding of CRM, SEO and analytics tools like Google Analytics, Google Adwords, Pipedrive etc.
• Coach and player mentality with a mix of a large company and small company experiences
• Fluency in English (both verbal and written)
• Self-motivation and independence
• Bonus: Passion for enabling business to address the climate emergency

Why us?

• Fair compensation: We have a transparent salary structure. The compensation for this role is set at Manager or Head grade (€40,000-60,000 per annum), depending on experience
• Big impact: Your work will enable hundreds of companies across 40+ countries to tackle climate change, the defining challenge of our time.
• Tons of passion: Our team is very driven and ambitious. As grounded optimists, we believe in a world in which business leads the way on ambitious climate action, spurring boldness from civil society and government.
• Real empowerment: We have a flat hierarchy and enable you to grow like crazy. You will have an opportunity to demonstrably shape the direction of a leading climate community.
• Strong culture: We are a close-knit bunch. You can learn more about our values here.
• Rich network: There will be ample opportunity for you to learn about corporate climate action and network with senior executives and entrepreneurs.
• Office: We are a remote-first team with an office in Kreuzberg, the creative centre of Berlin.

Diversity and inclusion are important for us and we are constantly working on improving them. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, disability, or age. If you’re living with a disability, feel free to let us know how we can adjust and support your application process.