Senior Comms Manager

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee – whether a team member of Etsy, Reverb, Depop, or Elo7 – you’ll tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Job Description

What's the role?

As the UK Senior Communications Manager, you will be responsible for driving communication strategies that inform, inspire, and engage external audiences. This role will lead communications tailored to external audiences in the UK and will focus on raising brand awareness of Etsy’s narrative and products to buyer-facing/consumer audiences. This person will work closely with the team to create new strategies and messaging while also partnering with senior leaders across the organization to uncover opportunities to tell new stories, amplify our current efforts, and localize global campaigns.

This is a full-time position reporting to the Senior Director of Global Consumer Communications. For this role, we are considering candidates based in the UK who are either remote, flex, or office-based. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our flexible work options and vaccination policy here.

• Leading communications strategy for consumer-focused campaigns for Etsy in the UK including developing clear and compelling messaging to drive high-quality media coverage for key marketing and brand campaigns.
• Drive execution of consumer campaigns through agency support and on-the-ground media outreach
• Lead a PR agency
• Ensure that strategies are data-driven by proactively seeking opportunities that support Etsy’s trends
• Build and execute on compelling story angles that will resonate with media across a variety of categories
• Partner with leaders and teams across Etsy to create local press opportunities to raise awareness for Etsy’s brand narrative
• Create messaging and materials both for specific announcements and for use on an ongoing basis
• Secure & implement media opportunities for consumer-focused spokesperson including messaging development, segment production, prop sourcing, etc.
• Share and amplify media coverage with internal audiences including a monthly report of PR metrics; proactively ideate and communicate strategies for improvement.
• Proactively seek out high-impact opportunities that tie back to Etsy’s goals and mission
• Implement global campaigns with a locally relevant angle
• Build local press campaigns that raise brand awareness for Etsy’s narrative
• Reactively place positive stories for Etsy related to local/world pop culture moments
• Distilling complex information into engaging content for a variety of audiences.
• Source and vet sellers and products for local media outreach
• Maintaining good judgment in a fast-paced and dynamic environment.
• Proactively building and maintaining relationships with key internal partners across a range of departments.

What does the day-to-day look like?

• Lead consumer comms campaigns and be responsible for campaigns that scale to the nuanced consumer media landscape in the UK
• Manage and provide guidance
• Define methods and metrics to localise global PR campaigns
• Execute on local opportunities to insert Etsy into the consumer Zeitgeist
• Work closely and collaboratively with the global comms team to increase the impact of campaigns
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

Qualities that will help you thrive in this role are:

• Record of success in communications, including the design and implementation of comprehensive communication programs.
• 8-10+ years of communications experience (bonus: if time spent at an agency)
• Have strong media relations with UK reporters/media outlets
• Experience managing PR agencies and/or direct reports
• Consistent track record and passion as a storyteller.
• Are detail-oriented and like to multi-task
• Are deeply familiar with the media landscape
• Are comfortable acting as a liaison between the communications team and partners across an organization
• Like to think creatively when it comes to new communications channels and approaches
• Have great media relations skills and contacts
• Have impeccable writing skills
• Are a team player with a “roll up your sleeves and get it done” attitude
• Are excited to work for a mission-driven company that is committed to creating value for all of its partners.
• Have experience planning and handling logistics for events and presentations
• Have your finger on the pulse of the constantly evolving media landscape and emerging new media channels
• You identify potential problems before they emerge based on patterns and experience
• Lead with optimism and a can-do attitude

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

For U.S. roles only:

Many Etsy roles are open to remote candidates, and you'll be able to identify which ones within the location header of each job description. We're open to remote hires from all U.S. states except Hawaii and Alaska.