Interim Senior Director of Marketing

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

We’re looking for an experienced growth focussed leader to join our fast-growing organisation. 

Reporting directly to the Chief Strategy Officer (CSO) you will lead three multi-disciplined marketing teams across Brand (Creative & Social), Comms and Member Engagement. You will be responsible for executing our FY23 Marketing strategy supporting and delivering against the objectives of our three Business Units; Retail Marketplace, Identity and Growth.

You’ll be the owner of the strategy and budget of our member marketing initiatives activating all paid and non-paid marketing channels. You will work closely with the MDs for each Business Unit and the Department leads to help your team execute and optimise campaigns and compile detailed analysis efficiently. You will own the execution of optimisation and channel expansion strategies.

You will also work closely with the commercial category leads to deliver and optimise ARPU by category as well as develop an understanding of the client side (Supply) to be able to guide and deliver commitments from partners.

You will lead the Creative team to deliver compelling creative strategies and campaigns that resonate with students and members, and drive the desired behaviour. You will develop a clear brand strategy that underpins the UNiDAYS mission. You will lead our social community team to support our offline community - develop content and strategies that resonate with the student audience.

Day to day responsibilities 

Identity

• Partnerside first time verifications (new members)

Retail Marketplace

• UNiDAYS first time verifications (new members)
• Activation rate
• Daily Active Members
• Perk engagements
• ARPU (CPA Revenue)
• Media Revenue

Growth

• Engagements into learning & employability
• Redemptions
• Revenue

Brand and member acquisition:

• Execute brand building plans that engage students and keep UNiDAYS top of mind within the student community.
• Execute acquisition plans and creative - testing and optimising campaigns.

Lifecycle marketing:

• Manage the customer lifecycle, working with Data to data mine and identify insights that inform optimization plans at key stages and user states.
• Work with Data and Tech to develop segmentation, automation and personalization to increase DAM and retention.
• Work with Product/Dev to implement tests and experiments that improve conversions at every step of the verification and the perk engagement funnel.

Team leadership and management:

• Provide vision and leadership to the Global Marketing & Creative teams
• Build a motivated, high-performing team
• Provide regular feedback, coach, grow and mentor the team
• Set objectives and maintain a fluid team structure and job descriptions in line with changes in company strategy and priorities
• Run weekly 1:1s with directly reports, and weekly performance meetings with Marketing
• Facilitate Monthly Marketing & Creative meeting for planning and alignment, and Quarterly team building sessions.

What we need from you

Who You Are

• Comfortable working with Business Unit and department leaders to ensure we’re executing against our strategy.
• Ensure UNiDAYS cultural values are lived everyday (to maintain our high bar)
• Encourage cross discipline collaboration and development
• Upskill direct reports and educate other disciplines who support our mission

What You Have Done

• Marketplace experience.
• Extensive experience in Growth, Product or Marketing.
• Deep eCommerce experience and understanding of trends.
• Start up and scale up experience.
• Management experience.

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Company share option scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.