Copywriter

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

Focused on our EMEA regions, this mid-weight Creative Copywriter will work alongside the Associate Copy Director and design team to create innovative, results-focused campaigns and communications with fresh, engaging messaging. You’ll work collaboratively with our B2B and B2C marketing and commercial functions to generate creative concepts, writing for an exciting variety of platforms, channels and media. As well as for the UNiDAYS brand, there are also ad-hoc opportunities to work on campaigns for UNiDAYS brand partners like Nike, Samsung, ASOS and more. Although you’ll work on a variety of projects that are briefed through the Creative Studio, this role will primarily be focused on our B2B audience. 

We’re looking for a true creative with a passion for all things language and experience in writing effective integrated, performance-driven copy. You’re into big ideas as well as faultless execution and are excited by pushing the boundaries of a brief to unlock the true potential of powerful messaging. For our B2C audience, you’re inspired by the rich landscape of youth culture and are able to translate that into integrated marketing campaigns for a Gen Z, student audience as well as understand how good B2B communications can engage brands and generate partnerships.

Day to day responsibilities 

• Messaging for projects and campaigns, 
• Responsible for the delivery of creative messaging for projects and campaigns, ad-hoc briefs and marketing materials
• Ideation of creative campaigns, even in a B2B world
• Deliver consistent creative standards across all copy
• Work with a tone of voice and style guide to deliver best-in-class comms
• Work alongside localisation to create copy that’s optimised for translation and performs across all EMEA cultures and languages
• Presenting/selling in concepts and execution to other teams and sometimes external clients

What we need from you

Who You Are

• Excellent written English and communication skills, a technical understanding of language and what makes written communications successful both digitally and in print
• Knowledge of B2B writing and skills in making the complex simple for the reader
• A hunger to keep abreast of what makes audiences tick, particularly for our Gen Z consumers
• Able to adapt your writing style to multiple platforms and tones with a set tone of voice and style guide         
• Able to think holistically across channels to create a joined-up messaging campaign that connects to visuals
• You strive to stretch the creative boundaries of a brief and enjoy creative ideation
• You take pride in your work with excellent attention to detail, taking ownership of projects through from concept to completion 
• Proactive in your own learning and eager to grow, excited by new challenges
• A confident presenter who is able to rationalise creative decisions and sell an idea
• Able to consistently meet deadlines set by senior creative managers and keep to scheduled project timings

What You Have Done

• Similar experience in a creative copywriting role either in-house or agency side, as part of a creative team
• Experience writing for a B2B audience
• Experience writing for a variety of media and audiences, including but not limited to web, CRM, print, OOH, presentations/pitches, social media and blogs 
• Experience taking a marketing/business brief and interpreting it to identify key messages
• An understanding of UX copywriting: writing for end-to-end user journeys and wireframing
• Experience engineering short and long-form messaging for commercial performance and conversion

What you can do

• Leading together: Stakeholder management: Identifies, engages, influences and communicates well with internal and external stakeholders without support, building relationships and managing expectations
• Leading others: Coaches, mentors, develops others in order to achieve business objectives by sharing knowledge and expertise.
• Communication: Effectively and appropriately communicates with peers and colleagues across the business, including senior team members. Is open to receiving and giving feedback from any and all levels.
• Collaboration: Involves different perspectives and expertise at all levels, including both regional and global team members where there are common goals. Encourages the building of relationships and connections across the business.
• Leading self: Adaptable: Responds to change with a willingness to learn, excitement and enthusiasm, encouraging others to get involved in new ways of working and thinking to achieve business objectives.
• Prioritisation: Can independently manage and prioritise workload and expertise to have the greatest impact on members, partners and business needs, delegating where appropriate.
• Leading the business: Entrepreneurship: Is initiative orientated and solves problems with appropriate business solutions independently.
• Innovation: Produces new product ideas or creative solutions that have never been imagined before, that drive great value for the business.

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.