Digital Marketing Manager

You’ll be a self-starter, ready to roll your sleeves up and create, own, and implement a robust digital strategy for Plus X. You’ll play a pivotal part in the re-development of our website, helping us improve our user journeys, lead generation, reporting and targeted marketing. You’ll be working across a suite of fantastic products and services including our existing locations, new locations and an inspiring array of innovation programmes. 

Location: This role can be based in either Hayes or Brighton with an element of hybrid working.

Hours: Standard 5 days, Monday to Friday: 9 - 5.30pm with 10-4pm core hours. 

Responsibilities and Duties Main Duties:

+ Setting up a digital strategy for Plus X that sits across our location and programme products and services, enabling us to engage our target audiences

+ Analysing current digital user journeys, making live improvements to our current journeys to support brand awareness and lead generation

+ Owning our websites, all edits, and updates with the support of external developers

+ Playing a key role in the planning, management and roll out of a new central Plus X website

+ Owning our email strategy for email marketing and email list management

+ Informing data capture and implementing CRM automations to ensure marketing data is accurately collected and engaged with at the right times

+ Devising and executing an SEO strategy in collaboration with our Content & Social Media Manager, enabling us to appear a strong online position

+ Devising and executing a paid media strategy to enabling brand awareness and lead generation e.g. PPC and paid social

+ Setting up accurate reporting so we can measure the success of our marketing activity

+ Working with the sales team to ensure leads are accurately funnelled into their CRM pipeline

+ Setting up the digital presence of brand-new locations or programmes. This could include landing pages, data capture forms, photography, video assets

Key Result Areas:

+ Leading and executing a digital strategy, reporting on results and ROI + Improving lead generation for locations and programmes

+ Feedback internal and external from stakeholders

Qualifications and Skills

Vast experience in:

+ A similar role(s), creating and implementing a digital marketing strategy that has enabled a business to grow as a result e.g. generate more leads via digital channels

+ Launching the digital presence of brand-new products or services e.g. landing pages for data capture, targeted emails, photography, video and digital campaigns

+ Managing digital marketing campaigns in house and with relevant agencies: PPC, SEO, paid social

+ Budget forecasting, management and reporting

+ Analytics reporting e.g. Google Analytics and Social Media platforms

Some experience in:

+ Improving digital user journeys to enable better lead generation and user experience

+ Integrating the above campaigns into our CRM system, to enable visibility and reporting

+ Informing, collaborating with internal and external stakeholders

We value great behaviours, just as much as qualifications and skills. We recognise talent is everywhere however opportunities are not. Therefore, if you are excited about working for us and can do most of what we are looking for, go ahead and apply! Even if you can’t tick 100% of the list!

Plus X is proud to offer the following benefits to its team:

+ Company laptop – option of Mac or Windows XP + Flexible work with core hours of 10-4.

+ 25 days holiday (plus bank holidays).

+ 2 x volunteering days per year.

+ Hayes office has access to free gym. Brighton office - twice a week yoga class.

+ All staff have opportunity to be trained and accredited mental health first aiders.

+ Pension scheme up to 8% contribution in total.

+ Focus on learning and development, growing company with growing opportunities. + Focus on collaboration, team success and non-hierarchical culture.

+ Regular all company communication meetings – fortnightly and quarterly.

+ Seasonal socials including team building, summer family day and winter party.

+ Quarterly all team surveys to check in on teams' happiness.

Plus X knows inclusive and diverse teams are strong teams. We support and encourages diversity to unlock potential and drive further innovation. We believe in equal opportunities and are committed to a fair and accessible recruitment process. If you have any questions or require any assistance during the application or interview process, please contact our Inclusion and Diversity Lead: [email removed - click apply for more details] 01273 056128