Product Marketing Lead

About us

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that's why we're changing how the world learns!

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment through one powerful platform. Built on rich, student-centric values, Cadmus empowers students to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

Who we are looking for:

We’re looking for a strategic, hands-on Product Marketing Lead who can bring clarity, creativity, and momentum to how we position and promote our product. You’ll be at the heart of our go-to-market efforts—shaping how we launch features, tell our story, and help customers get the most out of Cadmus.

This role is ideal for someone who thrives in fast-moving environments, loves working cross-functionally, and can translate complex product capabilities into compelling narratives. You’ll work closely with Product, Sales, Customer Success, and the Chief Marketing Officer to ensure our message lands, resonates, and drives action.

Requirements

You have:

• 5 years of experience in product marketing, ideally in B2B SaaS or EdTech environments
• A strong portfolio of product or feature launches you've led, with measurable impact
• Proven ability to craft clear, differentiated messaging and value propositions
• Experience creating GTM strategies, sales enablement content, and lifecycle campaigns
• Comfortable using data and customer insights to inform positioning and campaign decisions
• Excellent communication and collaboration skills—you’re confident working across teams
• A self-starter mindset with a bias for action and experimentation

You will:

• Own the go-to-market strategy for new product features and major launches
• Define messaging and positioning that resonates with target personas across segments
• Collaborate with product and sales to build compelling enablement materials, pitch decks, and training sessions
• Create and execute lifecycle marketing campaigns to drive adoption and retention
• Partner with Customer Success to turn user insights into adoption strategies and marketing content
• Manage in-app notifications, email journeys, and product communications in collaboration with the product and growth teams
• Lead market and competitive research to influence roadmap and positioning
• Help establish Cadmus as a thought leader through webinars, events, and content

What success looks like:

In this role, success means deeply understanding our users and helping them unlock the full value of Cadmus. Within 12 months, the Product Marketing Lead will have:

• Enabled full value realisation for educators—so every assessment is a Cadmus assessment across our university partner accounts.
• Significantly accelerated new educator adoption, expanding our reach within and across institutions.
• Driven end-to-end utilisation of the Cadmus product, ensuring educators are confident in using our platform at every stage of their workflow.
• Cultivated a strong network of educator champions who advocate for Cadmus and drive grassroots adoption across campuses.
• Optimised our go-to-market and sales enablement strategies, arming our teams with compelling messaging, assets, and insights that shorten sales cycles and improve conversion.

In the first month, you will....

• Refine our messaging: Deepen your understanding of the product, customers, and market to sharpen our value proposition and positioning.
• Contribute to GTM planning: Partner with Product, Sales, and Leadership to align on launch priorities and shape our go-to-market strategy.
• Support sales enablement: Audit existing materials and begin building key assets like pitch decks and battlecards.
• Deliver early wins: Identify and execute quick, high-impact initiatives—like refreshing messaging or testing a campaign—to show early traction.

In the following months, you will....

• Evolve our positioning: Iterate on messaging to clearly communicate Cadmus’ value to educators, decision-makers, and institutions.
• Scale sales tools: Build a full suite of enablement content to drive confidence and consistency in sales conversations.
• Launch demand-driving campaigns: Execute a quick-win campaign to build awareness and generate traction.
• Boost customer value: Develop onboarding and engagement content to help users realize value and increase satisfaction.
• Accelerate adoption: Design strategies that make it easier for new educators to discover and succeed with Cadmus.

Benefits

• Work hybrid from our stunning 123 Eagle Street office — great café, top-notch amenities, and steps from public transport
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A surrounding team of mission-driven individuals who genuinely love what they do
• Equity incentives; that way, we all share in the success of Cadmus

At Cadmus, we hire great people from a wide variety of backgrounds because it makes our company stronger. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, or disability status. If you share our values and our enthusiasm for education, you will find a home at Cadmus.

If you need assistance or accommodations made due to a disability, please let us know.