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Join our mission to 'rewild' human potential as a Category Marketing Manager for a thriving wellness brand.
Overview
Salary No salary declared 😔
Location Barley Wood Walled Garden
Nomad Friendly? 
Expires Expires at anytime
Organisation summary
Vivobarefoot is a wellness-oriented company, battling the negative impacts of sedentary lifestyles with their active and kids footwear categories. The company aims to amplify natural movement, promote child development, and offer ethical products. Their flexible working pattern combines opportunities to work from home and from their nature-inspired HQ near Bristol. They have an inclusive ethos, welcoming diversity in every aspect of their community.
Role Summary
- Lead the Active and Kids categories' marketing initiatives, including brand storytelling, audience engagement, and commercial growth.
- Develop and execute seasonal campaigns and additional content activations.
- Cooperate with various teams to optimize the website journeys, build strategic partnerships, and execute channel strategies.
- Develop educational, SEO-optimized content for the website.
Role Requirements
- Proven marketing experience in functional fitness and wellness.
- A robust digital skill set capable of delivering creative and data-driven campaigns.
- Exceptional communication skills and team collaboration abilities.
- Organized, proactive, and able to manage multiple tasks under tight deadlines.
- A passion for natural movement, child development, and ethical products.
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it. To help us keep the mission on track we’re looking for a dynamic Category Marketing Manager to lead our Active (training/running) and Kids categories. You’ll develop and execute campaigns and day-to-day initiatives that drive brand storytelling, audience engagement, and commercial growth.
As our Marketing Manager, helping to rewild human potential, here's what you'll be doing:
Campaigns & Content Moments
Lead Seasonal Campaigns
- Own and deliver campaigns annually from concept through to execution for the Active and Kids categories.
- Collaborate closely with the Category Lead to ensure alignment with brand and commercial objectives.
Content Moments
- Develop additional content activations throughout the year to drive awareness, engagement, and traffic beyond key campaign periods.
Trade & BAU
Active
Content & Customer Journeys
- Improve and optimise website journeys with the ecommerce team to clearly communicate the benefits of barefoot training and movement.
Community & Partnerships
- Collaborate with the Community team to build partnerships with athletes, experts, and training groups.
Channel Execution
- Work with Commercial and Channel teams to support trade activity, organise seasonal lookbooks, and drive the execution of our training and running strategies.
Kids
Awareness & Advocacy
- Partner with the Community and Organic Social teams to raise awareness among parents about the developmental benefits of barefoot footwear for children.
Strategic Partnerships
- Develop partnerships with like-minded organisations or ambassadors to amplify reach.
Content Creation
- Plan and produce educational, SEO-optimised content for our website.
Samples & Seeding
- Manage product samples to support campaigns and content creation.
And what do you need to apply for this epic role?
- Proven marketing experience, ideally in functional fitness and wellness.
- Strong digital skillset with experience delivering both creative and data-driven campaigns.
- Excellent communicator and team player, comfortable aligning with internal and external stakeholders.
- Highly organised and proactive, with the ability to juggle multiple priorities and meet tight deadlines.
- A passion for natural movement, child development, and ethical, purpose-led products.
Please be aware that we work as a hybrid business and whist there are lots of opportunities to work form home (hey stay in your PJ's if you like) we do want the Marketing gang to get together with some frequency at our amazing Nature HQ just outside of Bristol and also sometimes in our London Hub as well as company wide get togethers.
So if this all sounds like your bag and you have the experience we need then get applying! As well as great salary we have some epic barefoot benefits that include:
- 25-day holiday allowance (pro rata), 4 additional days each year to volunteer, get outdoors or focus on your wellbeing, and a day off for your birthday.
- Private Medical Health care, including mental health, dental and eye care.
- Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health.
- Free seasonal Vivo footwear and discounts for you, your friends & family.
- Pension matched to 5%.
- Travel Allowance to support connection days.
- Generous gender-neutral parental leave.
- Death in service plan up to 6 times your salary.
- Group income protection insurance.
- Long service awards.
- Car salary sacrifice scheme.
- Cycle to work scheme.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
