Social Media Manager (freelance)

About Us Are you ready to join the world’s most fun learning company and bring words to life in fresh, creative ways across every corner of the digital world? Mrs Wordsmith is on the hunt for a talented and dynamic Social Media Manager, someone who can craft engaging stories, spark conversations, and connect with parents and educators on the platforms they love most. If you’re passionate about turning education into an adventure and eager to amplify our mission and products to a wider audience, we can’t wait to meet you!

The Role As Social Media Manager, you will be responsible for crafting engaging content for our Meta, X, YouTube, LinkedIn and Pinterest digital platforms. A particular emphasis on video content creation, using AI tools ( Canva, Capcut, Opus ) to create a multitude of attractive videos. You'll work alongside our TikTok and paid Ads manager, leveraging each other. Your role will include analysing trends with our social listening tool embedded in Hootsuite, collaborating with the marketing team to create posts around events, product launches, etc. You will be in charge of developing our engagement on our social media, managing comments, and developing our teachers and parent communities on those platforms. You will be in charge of developing our existing influencers and affiliates platforms to increase our reach and boost sales. A large part of the job will be the creation of UGC and video content, leveraging relationships with users as well as influencers.

Job Requirements Experience: 4+ years of social media management experience, with a proven track record of growing and engaging audiences across multiple platforms. Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or the work experience to match). Community Engagement: Demonstrated ability to create and nurture online communities, particularly those involving parents, educators, and children. Educational Content: Experience in creating and managing social media content for educational products or services is highly desirable. Platform Proficiency: Advanced knowledge of social media platform algorithms, best practices, and emerging trends. Hootsuite Expertise: Proficiency in using Hootsuite (or similar platforms) for social media management, content creation, and analytics. Audience Understanding: Deep understanding of the needs, interests, and communication preferences of parents, educators, and children in the context of educational products. Collaborative Skills: Ability to work effectively with diverse teams, including writers, illustrators, community managers, and video producers. Video and AI Familiarity: Experience with video content creation and familiarity with AI-generated content (Canva, Opus, CapCut…) Experience with Adobe software (Illustrator, Photoshop) is a plus. Strong copywriting skills, with an excellent understanding of tone of voice and ability to adapt writing style for different platforms. Experience in managing and developing brand voice guidelines across multiple digital platforms. Experience with ClickUp (our project management tool) is a big plus.