We want to inspire young people to a long-term belief in the wonder of the natural world, that shapes their dreams and actions however their life turns out.
To be a 'conservationist' or 'environmentalist' doesn't just mean following a career as a field biologist or a campaigner. Action for Conservation believes that a passion for nature can flow through anyone's life, whatever their day-job. And they’re on a mission to inspire today's young people to a long-term belief in the wonder of the living world. A mission that we think is rightly placed within this year's Escape 100.